Marketing Manager

Company:

Big Blue Marble Academy (BBMA) operates 93 schools serving more than 14000 students providing early care preschool after-school care and summer camp for children ages 6 weeks to 12 years. BBMA nurtures little minds through a robust preschool curriculum that ensures children are developmentally socially and emotionally prepared for kindergarten and beyond. Its emphasis on global awareness and character development teaches children invaluable lessons growing big hearts that are ready and eager to take on the world. For more information visit .

Key Responsibilities

Strategic Planning & Brand Leadership

• Help in development and execution of an annual strategic marketing plan aligned with institutional objectives and enrollment goals.
• Define brand voice and ensure consistent application of visual identity and messaging across all platforms and materials.
• Conduct competitive analysis and market research to inform positioning and identify emerging opportunities.
• Advise leadership on brand strategy audience insights and marketing ROI.
• Align marketing priorities with developmental milestones and educational outcomes.

Digital Marketing & Campaign Management

• Manage online visibility through SEO Google Ads remarketing campaigns and data analytics tools.
• Lead social media strategy to engage parents educators and community stakeholders with creative mission-aligned content.
• Oversee paid digital campaigns and performance dashboards to assess reach engagement and conversion rates.
• Develop and manage CRM workflows to nurture prospective families from initial inquiry through enrollment.
• Implement A/B testing for continuous campaign optimization.

Content Creation Media & Communications

• Plan and produce original high-quality content including blogs newsletters videos and brochures that reflect early learning excellence.
• Liaise with teachers and program staff to capture authentic stories from the classroom.
• Write and edit press releases and manage relationships with media outlets to promote events milestones and achievements.
• Ensure accessibility inclusivity and ethical representation in all marketing communications.

Enrollment Marketing & Family Engagement

• Partner with admissions and early learning staff to design lead-nurturing funnels and retention strategies.
• Create marketing assets for open houses school tours and community events.
• Track and analyze lead generation metrics from inquiries to enrollments using the CRM system.
• Coordinate parental feedback loops and measure satisfaction against marketing outcomes.

Community Relations & Partnership Development

• Build relationships with community organizations local businesses and family networks to promote the center as a trusted educational partner.
• Represent the organization at family expos local fairs and child development events.
• Support the advancement office in donor relations campaigns or grant-funded outreach initiatives.

Team Oversight

• Maintain compliance with all advertising standards privacy laws (COPPA FERPA) and brand guidelines.

Qualifications

Education & Experience

• Bachelors degree in Marketing Communications Public Relations Education Administration or related field (Masters preferred).
• Minimum of 5 years of experience in marketing with at least 2 years in education family services or early childhood settings.
• Proven record of successful campaign management and lead generation in mission-driven or educational organizations.

Skills & Competencies

• Strong understanding of early childhood developmental stages and the parent decision-making process.
• Exceptional storytelling editing and creative communication abilities.
• Proficiency in digital tools (Google Analytics Mailchimp HubSpot Canva CRM systems).
• Data interpretation and reporting skills for executive leadership.
• Ability to balance multiple priorities and manage projects to deadlines.