BBQ + Beer Community Marketing Specialist
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Job Location:
Austin, TX - USA
Monthly Salary:
Not Disclosed
Posted on:
09-11-2025
Vacancies:
1 Vacancy
Job Summary
At YETI we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here youll have the opportunity to create exceptional meaningful work and problem solve with innovative team members by your side. Together youll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD.
YETI Coolers pioneered the premium cooler category and continues to expand into new markets and products. Were hiring a BBQ & Beer Community Marketing Specialist to grow brand awareness among BBQ and beer enthusiasts. This role involves representing YETI at BBQ events and beer festivals managing ambassador relationships and guiding marketing efforts tailored to these communities. The ideal candidate will be YETIs internal expert on grilling smoking and beer culture. Youll lead community engagement strategies build brand partnerships and help shape how YETI connects with passionate pitmasters and brewers.
Responsibilities:
- Cultivate and manage relationships with YETIs BBQ and Beer ambassadors
- Build and maintain partnerships with global barbecue and beer industry brands
- Drive experiential activations for YETI at BBQ events beer festivals and related community events
- Contribute to the development of content for YETIs website blog and advertising campaigns
- Support BBQ and beer-focused social media content
- Assist in media planning and advertising strategy targeting BBQ and beer enthusiast audiences
- Collaborate cross-functionally to ensure authentic and effective communication to these communities
- Travel frequently (30%) with seasonal variation based on event schedules
Qualifications:
- 2 years of professional experience in the BBQ or beer industries with a deep personal passion for both.
- 2 years of marketing advertising or media experience preferably with consumer brands media properties or agencies.
- Proven success in event activation brand partnerships/integration and working with personalities or ambassadors.
- Strong strategic marketing skills with the ability to articulate and execute a clear vision that drives brand awareness affinity and advocacy.
- Excellent interpersonal written and verbal communication skills; comfortable building relationships and community engagement.
- Demonstrated ability to manage budgets and deliver high-quality programs on time and within scope.
- Highly organized and creative with strong prioritization and leadership skills in fast-paced entrepreneurial environments.
- Deep knowledge and appreciation of BBQ and Beer culture and regional styles with a natural ability to connect with enthusiasts.
- Bachelors degree required.
- Alignment with YETIs Core Values and a passion for the brand and its community.
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Benefits & Perks:
Click here to learn about the benefits and perks we offer at YETI.
YETI is proud to be an Equal Opportunity Employer.
Our commitment to creating a diverse equitable and inclusive culture is at the center of everything we do for our employees. We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD. Find out more about our commitment to DE&I at applicants for employment will be considered without regard to an individuals race color sex gender identity gender expression religion age national origin or ancestry citizenship physical or mental disability medical condition family care status marital status sexual orientation genetic information military or veteran status or any other basis protected by federal state or local laws.
YETI welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection you require accommodation in order to apply for a job please contact us at .
Required Experience:
IC
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
Our ultra-durable coolers, drinkware and bags are the pinnacle of performance and built for every-day use. Get the gear that performs when it matters most.
