Senior Manager, Digital Strategy

Were building a relationship-oriented bank for the modern world. We need talented passionate professionals who are dedicated to doing whats right for our clients.

At CIBC we embrace your strengths and your ambitions so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC please visit

What youll be doing

The Senior Manager Digital Marketing Strategy is accountable for bringing CIBCs brand to life in the US Region and driving outcomes for our business partner marketing (business units).

Reporting to the Sr. Director US Brand Marketing and Sponsorships the Senior Manager develops a strategic roadmap to deliver best in class digital campaigns and a creative wrapper/platform to support the growth of the business through our digital and mobile efforts. This role sits at the intersection of business strategy digital innovation and customer experience. The Senior Manager will play a key part in shaping how we scale our digital ecosystem deepen client engagement and expand market share during a critical stage of growth. The role will advance CIBCs Purpose-driven culture and deliver on our client commitments through every decision and action related to our US Brand and -depth knowledge and exposure to the US marketplace will be a critical to the success of this role

At CIBC we enable the work environment most optimal for you to thrive in your role. Youll have the flexibility to manage your work activities within a hybrid work arrangement where youll spend 2 days per week on-site while other days will be remote.

How youll succeed

• Digital Strategy : Define own and evolve the digital strategy to grow adoption engagement and revenue through our connected banking platforms. Identify opportunities to integrate new products and services into the digital ecosystem. Conduct market analysis competitor benchmarking and trend scanning to inform strategy.

• Marketing and Campaign Development: Develop creative digital campaigns particularly for mid and low funnel assets to drive adoption conversion and deeper engagement. Lead marketing teams and supporting units on alignment of messaging creative and targeted strategies with digital growth goals

• Execution and Delivery: Translate strategic goals into actionable initiatives roadmaps and measurable outcomes. Partner with product technology marketing operations teams to deliver digital initiatives on time and within scope. Ensure client experience remains seamless across private banking and digital channels. Champion client-centric design thinking in all digital strategies

• Leadership and Influence : Act as thought partner to senior executives on digital transformation topics. Provide leadership across cross-functional teams aligning diverse stakeholders toward shared digital growth goals.

• Compliance / Operations: Working knowledge of financial services regulatory requirements and first line risk management responsibilities.

• Conduct & Culture Risk: Our risk culture is based on employees striving to exceed the expectations of ourselves and our leaderships identification and mitigation of risks in their daily responsibilities not just in quarterly or annual monitoring/assessments. We all are accountable for managing risk. Follow all aspects of the CIBC Code of Conduct as well as all applicable CIBC policies frameworks guidelines processes and controls. At all times acting in accordance with our Purpose and shared values to achieve our Banks strategic goals. Understanding and following the qualitative and quantitative components of our Risk Appetite Statements. Completing all annual Corporate Mandatory Training and Testing modules as well as any additional business-specific modules as required and employing the learnings in daily activities and undertakings.

Who you are

• You can demonstrate 7 years of experience in digital marketing and digital strategy. You have leadership capabilities to develop accountability for delivering KPI and measuring ROI.

• You have experience working in the US marketplace and proven success developing and executing digital growth strategies in a regulated industry (banking/financial services preferred).

• You have a strong understanding of mobile platforms digital ecosystems and client engagement drivers.

• You act like an owner. You thrive when youre empowered to take the lead go above and beyond and deliver results.

• Youre driven by collective success. You know that collaboration can transform a good idea into a great one. You understand the power of an inclusive team that enjoys working together to bring a shared vision to life.

• You put our clients first. You engage with purpose to find the right solutions. You go the extra mile because its the right thing to do.

• You know that details matter. You notice things that others dont. Your critical thinking skills help to inform your decision making.

• Values matter to you. You bring your real self to work and you live our values - trust teamwork and accountability.

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At CIBC we offer a competitive total rewards package. This role has an expected salary range of $135000 - $160000 for the market based on experience qualifications and location of the position. The successful candidate may be eligible to participate in the relevant business units incentive compensation plan which may also include a discretionary bonus component. CIBC offers a full range of benefits and programs to meet our employees needs; including Medical Dental Vision Health Savings Account Life Insurance Disability and Other Insurance Plans Paid Time Off (including Sick Leave Parental Leave and Vacation) Holidaysand 401(k) in addition to other special perks reserved for our team members. #LI-TA

*This job is not eligible for employment sponsorship*

What CIBC Offers

At CIBC your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career rather than just a paycheck.

• We work to recognize you in meaningful personalized ways including a competitive salary incentive pay banking benefits a benefits program* a vacation offering wellbeing support and MomentMakers our social points-based recognition program.

• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

• We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

*Subject to plan and program terms and conditions

What you need to know

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation please contact

• You need to be legally eligible to work at the location(s) specified above and where applicable must have a valid work or study permit.

• We may ask you to complete an attribute-based assessment and other skills tests (such as simulation coding MS Office). Our goal for the application process is to get to know more about you all that you have to offer and give you the opportunity to learn more about us.

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