Vice President, Social Strategist

Golin Dallas is hiring a Vice President Social Strategist!

As VP Social Strategist youll bring comprehensive media and marketing expertise to lead strategic planning and execution on our most important client engagements working together with our Social Practice lead.

This pivotal role requires deep consumer insight to craft 360-degree narratives that solve business challenges through orchestrated earned and owned (organic and paid) consumer touchpoints that provide strategic integration with creator and influencer-led campaigns inspiring connected creativity across channels. Established experience in brand storytelling with social as the first and best channel to deliver a brands story will be an imperative for the leader in this role.

Experience and interest in AIs impact on the consumer discovery and media model and ability to counsel clients and design social strategies that use AI as an effective tool to move social forward will be a component of this role.

Golin has been on a winning streak of recognition: PRWeeks Best Place to Work Provoke Medias Global Agency of the Year PRWeeks Large Agency of the year and winning two Grand Prix at Cannesin 2024 and 2025.

Riding the wave of recognition and award-winning work theVP SocialStrategisthas an incredible opportunityto drivebest-in-class social strategyempowering a team of social practitionerswitha proven record of executing social programming excellentlyand desire to grow their strategic skillsets. A successfulleaderin this role will lead with ateam-first mentality and find new ways to challengeindustrystatusquothat promote and protect Golins leadership and credibility as a long-time social innovator.

Itsan exciting time for the agency to continue to deliver impactfulearnedsocialwork that builds brands protectsreputationsand inspiresaward-winning work andindustry innovationfor years to come.

WhatYoullDo:

• Managelarge-scale planning initiatives across interconnected marketing disciplines(socialinfluencerand paid) aligning strategy and executions withclients businessobjectives.

• Lead a teamwith executional excellencefostering scalable cross-functional integration.

• Drive a culture of fearless creativity by empowering teams to pursue disruptive ideas and push the boundaries of traditional thinking.

• Oversee the creation and alignment of social strategies across all channel types in this order of priorityearnedownedand paidto ensure unified messaging and performance.

• Deliver high-level brand guidance and strategic client support with a strong focus onbest-in-class social marketing as well as directingnew business development.

• Partner closely with the SVP Executive Director Digital Strategyto leadand provide strategic counsel forfour major social accountsin the Dallas office.

• Lead andempowerteams in delivering high-impact social strategies promoting collaboration creative disciplineand scalable approaches that strengthen brand visibilityaudienceconnectionand consumer discovery.

• Collaborate acrossstrategy and planning creative and analytics todeliver channel-specific social strategies that uphold brand storytelling that is bothcompelling and performance driven.

• Serve as a go-to experton social media trendstheplatformecosystemand culturaltrendcastingusing foundational AI insights and practices to further the work.

• Support new business developmentandhelpbuild outrobust scalable social programs that align with businessobjectives.

• Lead and mentor a team of 23 junior staff fostering growth accountabilityand high-performance standards.

• Help shape team structure and workflow alongside the SVP Executive Director Digital Strategy

• Drive thought leadership and champion internal innovation initiatives that shape strategic direction and elevate organizational capabilities.

What You Have:

• 10 years of experience in digital/social media preferably with large complex brands.A mix of both agency and in-house experience is desired.

• Expertisein leading teams with strategic direction fostering alignmentand enabling seamless execution across disciplines.

• Deep understanding of major and emerging social platforms including best practices and user dynamics.

• Provenexpertisein developing social content strategies managingsocialcommunitiesand crafting compelling brand narratives.

• Ability to translate insightsfrom analytics into actionable recommendations.

• Comfortable working in a fast-paced evolving environmentwith multiple stakeholders.

• Excellent communication and presentation skills.

• Experience managing paid social campaigns is a plus.

• Familiarity with tools likeTalkWalker SpikeNewswhipSprinklrHootSuite Slack SharePointandAirTable.

• Strategic thinker with a passion for innovation and growth.

• Abilityto mentor and develop talent fostering a collaborative and high-performingteamculture.

About Golin:

Golin is a global award-winning public relations agency that helps the company createchangethatmatters. Together we discover powerful human truths that bind uscreate withbravery and collaborate inclusively and obsessively. Golins 1700 global employeesoperateacross 50 offices worldwide allowing us to provide our clients with comprehensive solutions for multi-market regional and global communications programs.

Every agency is talking about AI. At Golin we are using AI to rewrite the rules of promising to become the first fully AI-integrated agency by 2026. We are committed to upskilling our workforce democratizing access to tools and integrating AI into our daily work to maximize the value we deliver to our clients.

Wereespecially committed to going all in for our people. We challenge our employees to be courageously happy and have empowered them to do so by offering ourLifeTimebenefits flexible time off enhanced family care generous health and wellness benefits workplace hybrid flexibility and a monthlyLifeTimestipend for the gym or hobbies.

Ourexpertiseranges from brand-building andcutting-edgedigital content to corporate reputation healthcareadvocacyand measurement. Golin aligns earned-first data-driven creative with the customer journey through our collaborative G4 Model to deliver maximum impactforclients. Our roster includes many of the largest CPG retail food healthcaretechnologyand consumer service companies in the world.

Please note: This is a hybrid rolelocatedin Dallas TX. You will have an opportunity to collaborate in-person two to three days a week at our Dallas office whilemaintainingflexibility for remote work.

Golin has included the base salary range or hourly rate for this role. Actual compensation offered within the range will depend upon among other factors: a candidates skills qualifications and experience; actual ranges for current or former employees in the role; and market considerations. Salary range: $120000- $219000

Any request to schedule an interview and any legitimate offer of employment will only come from an authorized representative of will never require an applicant to provide sensitive personally identifiable information in order to conduct an interview.

Qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability protected veteran status or other characteristics protected by law.

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