Brand Manager
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
At YETI we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here youll have the opportunity to create exceptional meaningful work and problem solve with innovative team members by your side. Together youll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD.
As theBrand Manager you will drive awareness relevance and usage of YETI by activating the brand and product across multiple channels in meaningful and distinctive this early stage of building the brands credibility and trust in the market you will identify and nurture lasting relationships while creating opportunities with relevant communities ambassadors third-party events and organizations. You will also lead always-on social media and PR communications in collaboration with external partners ensuring a consistent and engaging brand this role you will work cross-functionally with the internal wholesale and e-commerce teams HQ counterparts and external agencies.
Responsibilities:
Discovery & Insights
Assess below discovery & insights to develop prioritised strategy & execution plan that best support YETIs growth opportunity.
Track and report on major cultural and community trends to ensure YETI stays relevant and authentic.
Monitor industry/core community trends market conditions and competitor activities to spot opportunities and risks.
Identify new communities ambassoders/ talents and partnerships that align with YETIs brand values.
Community Relationship & Management
Build support and maintain strong day-to-day relationships with community stakeholders ambassadors and brand partners.
Actively engage with communities through in-person phone and digital outreach.
Foster relationships to maximize opportunities for collaboration and increase brand visibility.
Ensure YETI maintains authenticity and resonance within relevant communities.
Plan & Produce
Ideate plan and delivergo-to-market activations events and product launches including tradeshows with commercial teams.
Ensure executional excellenceby designing activations events and content that are both meaningful and distinctive to YETI creating memorable brand experiences for communities and consumers.
Plan holisticallyby amplifying activations events and product launches across multiple channels (social media communication PR ambassadors key opinion leaders etc.).
Manage and support always-on social media and PR communications in collaboration with external agencies ensuring a consistent and engaging brand presence.
Collaborate cross-functionallywith internal teams (wholesale e-commerce operations etc.) and external agencies to ensure seamless delivery of plans.
Partner with HQ Brand and Community teams when necessary to develop creative assets and content that are authentic locally relevant and aligned with YETIs brand.
Other
Develop and deliver strategic recommendations execution plans and performance reviews in clear well-structured documents (PowerPoint Excel Word etc.).
Manage budgets ensuring adherence to the original objective plans and schedules.
Travel frequently (up to 70%) to support community engagement and event execution.
Qualification & Attributes:
Minimum 5 years experience working in a similar role or relevant experience
Demonstrated experience in a Brand Management role in Consumer Goods/FMCG/Retail environment
Background in communication (PR) and social media management is a plus
Strong project management skills ensure project milestones are met according to commitments; ability to manage and prioritize a wide variety of project types that vary in scope and scale and excel in a lean work environment
Benefits & Perks:
Click here to learn about the benefits and perks we offer at YETI.
YETI is proud to be an Equal Opportunity Employer.
Our commitment to creating a diverse equitable and inclusive culture is at the center of everything we do for our employees. We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD. Find out more about our commitment to DE&I at applicants for employment will be considered without regard to an individuals race color sex gender identity gender expression religion age national origin or ancestry citizenship physical or mental disability medical condition family care status marital status sexual orientation genetic information military or veteran status or any other basis protected by federal state or local laws.
YETI welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection you require accommodation in order to apply for a job please contact us at .
Required Experience:
Manager
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
About Company
Our ultra-durable coolers, drinkware and bags are the pinnacle of performance and built for every-day use. Get the gear that performs when it matters most.
