Senior Manager, Patient Services Marketing

• Office location:Alexionlocations: Boston MA or New Haven CT.

• Positionmay require up to 30%travel.

This is what you will do:

This position will drive thedevelopmentimplementationand day-to-daymanagement ofmarketingprojectsthat increase communityawareness ofavailablepatient supportandthePatient Services brand(OneSource)overall.We are looking fora passionate marketer whocan bringexpertisein digitalhealthcare trends andapplicable technology solutionsfor scalable marketing operations.Thiswill be an excellent opportunity to masterportfoliomarketing in afast-pacedgrowthenvironments.

You willbe responsible for:

• Material development andmanagementofmarketingprojectsaiming to increaseawareness about available patient support(including but not limited topromotional brochures and materialswebsite developmentemailcampaignsdigital engagement website developmentpromotionalbrochures program formsand communication support)

• Leading channel strategy and development of Field/Patient Engagement tactics including Email Direct Mail Websites Mobile AppsSocial Media SMS/MMS SEM/SEO and print

• Developing and executing AI-driven marketing campaigns for patients

• Using AI tools for customer segmentation and personalized marketing

• SupportingtheMLRapproval of marketing materialsfor the OneSource brand

• Working directly withcontractedagenciesto manage projects withinassignedbudgetsand timelines

• Developing andmaintaininggood communicationand collaborationwithmany internal crossfunctional stakeholders

You will need to have:

• Bachelors degreein the Life Sciences or other relevant field

• 3-5years of professional healthcare industry experienceand an understanding of marketing principles including key principles of brand managementdirect-to-consumerpromotion and patient education

• Proven success in leadingprint anddigital marketing strategies includingSFMCEmail Direct Mail Websites Mobile AppsSocial Media SMS/MMS SEM/SEO and print

• Provensuccessin data driven marketingand experience using AI toolsto develop contentefficiently (e.g. Jasper)

• Experience supporting material through the PRC (MLR) review process

• Proven ability working successfully in afast-pacedcross functionalenvironment with many stakeholdersthat havecompetinginterests

• Comfort workingthroughuncertainty while managing multiplecompetingandfrequentlyshifting priorities

• Working knowledge of legal regulatory and compliance rules within the biotech/pharmaceutical industry

• Ability to workwith external vendors during the SOWPO and project budget accrualprocesses

• Strong knowledge of MS Office and abilityto create and edit documents using MicrosoftPowerPointAdobeExcel andWord

• Abilityto present to internal and external stakeholders of 100people

• Ability to travel30% of time includingoccasionalweekend travel

• The duties of this role aregenerally conductedin an office environment. As is typical of an office-based role employees must be able with or without an accommodationto:use a computer; engage in communications via phone video and electronic messaging;engage in problem solving and non-linear thoughtanalysis and dialogue; collaborate with others; maintain general availability during standard business hours.

We wouldpreferfor you to have:

• Experience workingin patientmarketingin the rare disease industry orat an advertising agencysupporting a patient services organization

• Strong passion for digital advancement critical thinkingand an innovative mindset

• Longterm career aspirationtoadvance compliantconsumermarketingin a patient centric organization