Campaign Marketing Manager

Blend360

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profile Job Location:

Columbia, IN - USA

profile Monthly Salary: Not Disclosed
Posted on: 3 hours ago
Vacancies: 1 Vacancy

Job Summary

Overview: We are seeking an experienced and strategic Campaign Manager to join our Corporate Marketing team with a strong focus on content technical storytelling and brand-led campaigns. This role partners closely with business units to understand priorities shape campaign narratives and build integrated marketing roadmaps aligned to broader Account-Based Marketing (ABM) go-to-market strategies. 

The ideal candidate is a strong communicator and editor with a proactive hands-on mindsetcomfortable translating complex technical concepts into clear compelling content across channels. Success in this role requires excellent organization the ability to manage multiple initiatives in parallel and a collaborative approach in a fast-paced environment. Experience in the technology or consulting industry particularly supporting ABM and multi-channel campaigns will enable this individual to thrive. 

 

Job Description 

Integrated Campaign Strategy & Planning: Own end-to-end campaign strategyfrom concept through executiondeveloping cohesive multi-channel campaigns that align to business priorities ABM strategy and brand standards. 

Content & Technical Messaging Leadership: Translate complex technical offerings into clear compelling campaign narratives. Lead development of core messaging technical copy value propositions and content frameworks across digital sales and partner channels. 

Campaign Execution & Orchestration: Manage timelines deliverables and workflows across creative demand product and agency teams to ensure campaigns launch on time on brand and with consistent messaging across all touchpoints. 

Brand Consistency & Quality Control: Act as a brand steward across campaigns ensuring tone voice visual alignment and messaging consistency while raising the quality and clarity of campaign outputs. 

 

Key Responsibilities 

  • Stakeholder & Business Unit Partnership: Collaborate with business unit leaders to understand priorities and translate them into focused campaign initiatives that support go-to-market objectives and sales enablement needs. 

  • Campaign Performance & Optimization: Define campaign success metrics monitor performance across channels and analyze results to optimize messaging content effectiveness and audience engagement. Analyze performance data to deliver actionable insights optimize messaging and channel mix and continuously improve campaign effectiveness through testing and iteration. 

  • Own campaign activation workflows timelines and production execution in partnership with creative demand and agency teams. Ensure campaigns are launched efficiently tracked accurately and reported clearly across platforms. Establish repeatable campaign frameworks templates and best practices to scale high-quality campaign execution efficiently across teams. 

  • Narrative Development & Content Strategy: Lead campaign narrative development and content strategy tailored to diverse North American audiences including public and private sector stakeholders. Translate complex technical concepts into clear compelling and audience-specific messaging. 

  • Content Creation & Editorial Leadership: Drive the creation of high-impact content assetsincluding case studies whitepapers thought leadership solution briefs and executive presentationswhile ensuring consistency in voice tone and brand standards. 

  • Cross-Functional Messaging Alignment: Collaborate closely with leadership sales solution architects partners and agencies to align campaign messaging value propositions and technical positioning across all customer touchpoints. 

  • Multi-Market & Localization Strategy: Partner with global marketing teams to adapt and localize campaign content for regional market dynamics ensuring cultural relevance and consistency across languages and markets. 

  • Sales & Partner Enablement Support: Support integrated campaigns that align marketing initiatives with sales priorities and partner ecosystem strategies delivering content and messaging that accelerates adoption pipeline and customer outcomes. 


Qualifications :

Required Qualifications 

  • 5 years of progressive marketing experience 

  • Proven track record in campaign marketing content generation and enterprise marketing in North American markets 

  • Demonstrated success in managing technology partnerships and alliance marketing programssuch as AWS Snowflake PEGA or Databricks 

  • Experience in content strategy and narrative building for diverse audiences 

  • Language Requirements: Advanced English proficiency (written and verbal) 

  • Deep understanding of global market dynamics including cultural nuances business practices and communication approaches 

  • Experience engaging and influencing C-level executives and senior stakeholders 

  • Strong project management capabilities with ability to balance strategic thinking and tactical execution 

 

Preferred Qualifications 

  • Experience working with cloud ecosystem partners and understanding of cloud technology landscape  

  • Proven ability to work with 3rd party agencies sponsors partners clients media and vendors  

  • Track record of producing industry thought-leadership content 

  • Experience working with distributed marketing teams across multiple countries 

  • Understanding of digital transformation trends in enterprises and institutions 

  • Analytical mindset with expertise in marketing automation CRM systems and data visualization tools 

  • Previous experience working with or for major technology vendors (AWS Microsoft Google etc.) 

 

Travel Requirements 

This role requires approximately 30-40% travel to support field activities events and stakeholder engagement. 


Additional Information :

All your information will be kept confidential according to EEO guidelines.


Remote Work :

Yes


Employment Type :

Full-time

Overview: We are seeking an experienced and strategic Campaign Manager to join our Corporate Marketing team with a strong focus on content technical storytelling and brand-led campaigns. This role partners closely with business units to understand priorities shape campaign narratives and build integ...
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Key Skills

  • HR & Payroll
  • Instrument
  • Corporate Sales
  • Corporate Risk Management
  • Administrative Services
  • Database Administration

About Company

Blend360 is an award-winning provider of data, analytics, and talent solutions for Fortune 500 companies. The company has made the Inc. 5000 list of Fastest Growing Companies every year they have been in business and has been awarded a world-class ranking in client satisfaction for th ... View more

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