Manager, Online Sales & Marketing

New York City, NY - USA

Monthly Salary: Not Disclosed

Posted on: 23 hours ago

Vacancies: 1 Vacancy

Job Summary

Ingram Content Group (ICG) is searching for a Manager Online Sales & Marketing to join our team in New York. In this role you will lead metadata optimization and marketing initiatives and best practices for Ingram Publishing Services (IPS) publishers. You will also lead the marketing strategy for Ingrams direct to consumer e-commerce platform. Youll cultivate a consultative relationship with IPS publishers increasing their understanding of digital marketing and ways to improve direct-to-consumer engagement discoverability and sales through this role youll lead internal educational efforts to increase familiarity and understanding across IPS brands of Ingrams metadata offerings and IndiePubs services and value. You will help develop the metadata strategy that results in greater online visibility and discoverability of the IPS catalog adapting strategy as necessary to support future consumer sales channels. Additionally youll lead and support rollout testing and implementation of metadata focused AI tools and will manage a metadata support specialist. This is not a remote position but hybrid schedules will be offered.

Ingram Content Group (Ingram) connects people with content in all forms. Providing comprehensive services for publishers retailers libraries and educators Ingram makes these services seamless and accessible through technology innovation and creativity. With an expansive global network of offices and facilities Ingrams services include digital and physical book distribution print-on-demand and digital learning.

Required Qualifications:

Bachelors degree or year for year related experience
5 years experience in book sales book marketing and/or metadata and/or book ecommerce.
2 years experience managing people

Preferred Skills/Qualifications:

Strong presentation and communication skills
Organization and project management
Book industry experience
Knowledge of or interest in working with Artificial Intelligence tools (AI)

Key Responsibilities:

Develops relationships with IPS publishers to increase publisher fluency in online marketing and metadata strategy.
Leads marketing SEO editorial and social media strategy for as well as publisher education recruitment retention and onboarding alongside E-Commerce Manager.
Creates marketing case studies and analyses with the goal of increasing IPS publishers understanding and adoption of metadata resources and IndiePubs.
Alongside E-Commerce Manager develops consumer insights strategy including collecting and analyzing data identify patterns and trends and translating insights into actionable strategies.
Leads IPS Marketings AI efforts around metadata leads working groups and testing groups as necessary and creates educational resources to be used internally and externally for applications and impact of tools.
Collaborates across departments to support metadata and indiepubs strategy for IPS publishers.
Develops an adaptable metadata strategy that increases online visibility and discoverability of IPS catalog across sales channels.
Supervises and when needed conducts metadata optimization efforts that produce high-quality audience-oriented keywords categories and descriptive copy that increase discoverability and sales conversions at online and digital sales channels for IPS catalog.
Creates and implements tools that measure the discoverability and revenue impact of enhanced metadata.
In collaboration with business owners across the organization develops IPS standards for metadata optimization partners with IPS brands to educate publishers on those standards.
Independently measures and reports on publisher participation in marketing programs and metadata strategy projects. Evaluates against key performance metrics and adjusts to improve performance when necessary.
Partners with marketing and sales teams with brainstorming identifying new and better ways of improving book discoverability and connecting with audiences and increasing digital and online sales.
Flexibility to take on additional tasks related to online sales metadata and marketing strategy as needed.

Hiring Salary Range: $101873- $129171. This range represents the anticipated low and high end of the salary for this position. It will be determined by factors including but not limited to: the applicants education experience knowledge skills and abilities geographic location as well as internal equity and alignment with market data.

Additional Information :

Perks/Benefits:

A highly competitive compensation package with generous benefits beginning first day of employment for Medical/Prescription Drug plans HSA Vision Dental and Health Care FSA.
- 15 vacation days & 12 sick days accrued annually and 3 personal days
- 401K match Life and AD&D Employee Assistance programs Group Legal & more
Encouraged continued education with our tuition reimbursement program
Financial and in-kind opportunities to engage with non-profits in your community
- Company match program for United Way donations
- Volunteer opportunities and in-kind drives for non-profits throughout the year
Casual Dress Code

Ingram Content Group is a part of Ingram Industries Inc. and includes Ingram Book Group LLC Ingram Publisher Services LLC Lightning Source LLC Ingram Library Services LLC Tennessee Book Company LLC Ingram Content Group UK Ltd. and Ingram Content Group Australia Pty Ltd.

All qualified applicants will receive consideration for employment without regard to race color religion sex national origin age work related mental or physical disability veteran status sexual orientation gender identity or genetic information.

EOE-Race/Gender/Veterans/Disabled
We participate in EVerify.
EEO Poster in English
EEO Poster in Spanish

Remote Work :

Employment Type :

Full-time

Ingram Content Group (ICG) is searching for a Manager Online Sales & Marketing to join our team in New York. In this role you will lead metadata optimization and marketing initiatives and best practices for Ingram Publishing Services (IPS) publishers. You will also lead the marketing strategy for I...

Required Qualifications:

Bachelors degree or year for year related experience
5 years experience in book sales book marketing and/or metadata and/or book ecommerce.
2 years experience managing people

Preferred Skills/Qualifications:

Strong presentation and communication skills
Organization and project management
Book industry experience
Knowledge of or interest in working with Artificial Intelligence tools (AI)

Key Responsibilities:

Develops relationships with IPS publishers to increase publisher fluency in online marketing and metadata strategy.
Leads marketing SEO editorial and social media strategy for as well as publisher education recruitment retention and onboarding alongside E-Commerce Manager.
Creates marketing case studies and analyses with the goal of increasing IPS publishers understanding and adoption of metadata resources and IndiePubs.
Alongside E-Commerce Manager develops consumer insights strategy including collecting and analyzing data identify patterns and trends and translating insights into actionable strategies.
Leads IPS Marketings AI efforts around metadata leads working groups and testing groups as necessary and creates educational resources to be used internally and externally for applications and impact of tools.
Collaborates across departments to support metadata and indiepubs strategy for IPS publishers.
Develops an adaptable metadata strategy that increases online visibility and discoverability of IPS catalog across sales channels.
Supervises and when needed conducts metadata optimization efforts that produce high-quality audience-oriented keywords categories and descriptive copy that increase discoverability and sales conversions at online and digital sales channels for IPS catalog.
Creates and implements tools that measure the discoverability and revenue impact of enhanced metadata.
In collaboration with business owners across the organization develops IPS standards for metadata optimization partners with IPS brands to educate publishers on those standards.
Independently measures and reports on publisher participation in marketing programs and metadata strategy projects. Evaluates against key performance metrics and adjusts to improve performance when necessary.
Partners with marketing and sales teams with brainstorming identifying new and better ways of improving book discoverability and connecting with audiences and increasing digital and online sales.
Flexibility to take on additional tasks related to online sales metadata and marketing strategy as needed.

Additional Information :

Perks/Benefits:

A highly competitive compensation package with generous benefits beginning first day of employment for Medical/Prescription Drug plans HSA Vision Dental and Health Care FSA.
- 15 vacation days & 12 sick days accrued annually and 3 personal days
- 401K match Life and AD&D Employee Assistance programs Group Legal & more
Encouraged continued education with our tuition reimbursement program
Financial and in-kind opportunities to engage with non-profits in your community
- Company match program for United Way donations
- Volunteer opportunities and in-kind drives for non-profits throughout the year
Casual Dress Code

EOE-Race/Gender/Veterans/Disabled
We participate in EVerify.
EEO Poster in English
EEO Poster in Spanish

Remote Work :

Employment Type :

Full-time

Key Skills

Digital Marketing
Keyword Research
Social Media
A/B
Link Building
Account Management
HTML
Client Relationships
New Customers
Product Information
Youtube
Cold calls
KPI
Service Professionals
E-Commerce

Apply Now

About Company

Ingram Content Group

Ingram Content Group Ingram Content Group Books — printed ones, digital ones, in all their formats and the technology that keeps them moving across the globe — these are our passions and for more than 50 years they have been what we have worked to perfect every day at Ingram Content G ... View more

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