Director, Brand Strategy
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Job Location:
New York City, NY - USA
Monthly Salary:
Not Disclosed
Posted on:
08-11-2025
Vacancies:
1 Vacancy
Job Summary
BDG is looking for a bold ideas-first marketer to join our Presale Marketing team. As Director youll be at the center of where creativity meets commerce shaping the custom ideas and storytelling that help the worlds biggest brands show up across BDGs portfolio (Bustle NYLON W TZR Elite Daily and more).Youll lead the charge on building compelling proposals cross-platform campaigns and culture-driving partnerships that fuel revenue growth and push our brands and our clients forward. This role is perfect for a creative thinker who loves connecting strategy to storytelling and thrives in a fast-paced collaborative environment. Based in NYC Chicago or Los Angeles (working EST hours required).
What Youll Do
- Lead the charge on innovative insight-driven strategies across BDGs key categories Beauty Fashion Retail Personal Care and Luxury expanding our influence beyond the core female lifestyle space and unlocking new growth verticals.
- Collaborate across the house partnering with Sales Branded Content Video Experiential Research/Trends and Social/Talent teams to craft bold strategic proposals that reinforce BDG as a creative thought leader.
- Balance creativity with commerce by managing margins and COGS for all pitched programs ensuring every idea is as profitable as it is powerful.
- Elevate our signature brand moments while dreaming up new multi-platform opportunities that authentically connect advertisers to BDG audiences through storytelling innovation and proprietary insights.
- Own the storytelling. Ensure all proposals are strategically packaged visually dynamic and built to inspire clients and brand partners alike.
- Turn data into magic. Leverage insights and research to design thoughtful evidence-backed marketing solutions that truly resonate.
- Keep the engine running. Manage cross-functional workflows to ensure seamless execution and clean handoffs to post-sale and account management teams. Stay plugged in. Bring forward the latest in entertainment digital innovation and cultural trends to inspire your team and spark big ideas.
- Show and sell. Join client meetings and presentations to bring creative strategies to life with confidence and charisma.
What Youll Bring
- A creative and collaborative mindset a big-picture thinker who can connect strategy storytelling and culture with ease. Exceptional verbal and written communication skills are a must.
- A proactive self-starter with an entrepreneurial spirit and a strong grasp of sales objectives always thinking one step ahead to drive revenue through bold custom ideas.
- A data-driven storyteller who can turn insights and analytics into actionable audience-first marketing opportunities that move the needle.
- A pulse on whats now and next deep understanding of digital media cultural trends and brand marketing that inspires fresh thinking across every proposal.
- A design-savvy strategist fluent in Canva Keynote and the Microsoft Office Suite; comfortable using tools like Google Analytics comScore Quantcast and Shareablee to inform smart solutions.
- A master multitasker who thrives in fast-paced environments highly organized detail-oriented and able to manage multiple projects and deadlines with creative calm.
Years of Experience & Areas of Expertise
- 10 years of digital marketing experience or digital strategy in a related field
$128000 - $135000 a year
BDG Media Inc. is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to and will not be discriminated against based on age race gender color religion national origin sexual orientation gender identity veteran status disability or any other protected category.
We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.
Required Experience:
Director
Key Skills
- Business Development
- Marketing
- Pricing
- Analysis Skills
- Research Experience
- Project Management
- Research & Development
- Strategic Planning
- Financial Modeling
- Leadership Experience
- Management Consulting
- Analytics
About Company
BDG is one of today’s leading global media companies with a portfolio of distinct digital and experiential brands that shape culture. Over 100 million readers turn to our brands to hear from a set of diverse voices on what's engaging the next generation.
