CRM Manager APAC

At Merlin Entertainments our purpose is simple: to bring joy create connections and make memories. Were on a mission to be the global leader in branded entertainment destinationsand the greatest place to work and play. If youre a strategic CRM professional who thrives in a fast-paced collaborative environment this is your opportunity to help shape the customer experience for millions of guests across the APAC region.

About the Role
As CRM Manager APAC youll lead the development and execution of data-driven CRM strategies that enhance customer engagement loyalty and lifetime value across Merlins portfolio of attractions. Youll partner closely with marketing ecommerce and digital teams to deliver personalized high-impact campaigns that drive meaningful results.

Youll be responsible for:

• Developingand implementingCRM strategies across email SMS and other digital channels for our 21 attractions in APAC; spanning key markets of ANZ Japan Korea Thailand Hong Kong Singapore & Malaysia. .
• Using customer data to segment audiences personalize journeys and create lifecycle campaigns.
• Collaborating cross-functionally to ensure a seamless customer experience across all touchpoints.
• Leading campaign testing optimization and performance reporting to continuously improve engagement and conversion.
• Driving innovation through new technologies automation and creative campaign approaches.

About You
Youre a data-savvy results-focused CRM leader who combines strategic thinking with hands-on delivery. You know how to turn insights into action and thrive in dynamic fast-paced environments.

Were looking for someone who brings:

• 57 years experience in CRM preferably within leisure travel or entertainment industries.
• Previous experience supporting markets across key markets in APAC region
• Proven success developing and executing CRM strategies that drive measurable results.
• Expertise in CRM platforms such as Salesforce HubSpot or similar.
• Strong analytical and reporting skills with a data-driven mindset.
• Exceptional communication project management and stakeholder engagement skills.
• A passion for delivering joyful meaningful customer experiences and inspiring your team to do the same.

Benefits

• Corporate benefits including free access to all our attractions worldwide
• Domestic and global opportunities to develop and progress your skills and career in tourism and attractions
• Additional Leave (including birthday and wellbeing) and 3 volunteer days to give back to a social cause you care about
• Opportunity to be involved with our Diversity & Inclusion initiatives including our Reconciliation Action Plan
• Being part of a business built onfun

About Us

Merlin Entertainments is the company behind iconic brands like SEA LIFE Madame Tussauds LEGOLAND and Peppa Pig World of Play. We operate in over 140 attractions across 25 countries delivering memorable experiences to 54 million visitors a year.

Were the leading operator of visitor attractions in Australia and New Zealand with 8 attractions including SEA LIFE Wild Life Madame Tussauds LEGOLAND Discovery Centre and The Sydney Tower Eye.

Merlin Entertainments is driven by a strong social responsibility with the vision to create a world where the global community respects conserves and sustainably manages our precious aquatic habitats wildlife and natural resources. We strive to achieve this goal through our 2 charities: Merlins Magic Wand and the SEA LIFE Trust.

So if you are vibrant and passionate about delivering an amazing service within a great company and in a team who loves what we do then we want to hear from you!

Merlin Entertainments strongly encourages application from all background including people of Aboriginal and/or Torres Strait Islander decent.

Please let us know you require any adjustments to the recruitment process to support your application.