The Opportunity

The Product Marketing Manager (PMM) plays a pivotal role in connecting product innovation to market opportunities. You will own the go-to-market strategy messaging positioning and enablement for one or more product lines within HCHBs portfolio.

This role bridges Product Sales and Marketing ensuring that new capabilities are successfully launched clearly understood and effectively adopted. Youll turn technical product features into compelling stories that resonate with healthcare executives clinical leaders and operational teams. Leading to driving awareness engagement and revenue growth.

What You Will Do

1. Go-to-Market Planning & Execution

• Partner with Product Marketing and Sales to build and execute GTM plans for new product launches feature releases and roadmap initiatives.
• Define target markets audience segments and positioning strategies for assigned product areas.
• Manage product launch timelines messaging and asset creation to ensure market readiness.

1. Messaging & Positioning

• Develop clear differentiated messaging frameworks and value propositions for each product line.
• Translate complex product capabilities into benefit focused narratives that align with HCHBs brand tone and audience pain points.
• Collaborate with content and digital teams to ensure consistency across the website campaigns and collateral.

1. Sales Enablement

• Develop product one-pagers battlecards demos pitch decks and ROI tools to help Sales articulate value and differentiation.
• Conduct enablement sessions and develop on-demand resources for the Sales and Customer Success teams.
• Gather feedback from field teams to continuously improve messaging and objection handling.

1. Market Intelligence & Insights

• Research market trends buyer behavior and competitive positioning in home health hospice and post-acute care.
• Provide insights to influence product roadmap prioritization and marketing campaigns.
• Maintain competitive battlecards and analysis to support Sales and Product strategy.

1. Product Adoption & Customer Advocacy

• Partner with Customer Success to develop adoption campaigns feature spotlights and user stories.
• Identify and develop customer champions and success case studies.
• Track product adoption metrics and leverage insights to shape future go-to-market efforts.

1. Cross-Functional Collaboration

• Work closely with Product Management on roadmap visibility release planning and customer validation.
• Partner with the Demand Generation team to ensure product messaging is integrated into campaigns.

• Collaborate with Brand and Communications to align product launches with corporate storytelling and industry thought leadership.

What You Will Bring

Education

• Bachelors degree in Marketing Business Communications or related field required.

• MBA or advanced degree preferred but not required.

Experience

• 58 years of experience in B2B SaaS marketing preferably in healthcare technology.

• At least 3 years in a dedicated product marketing role.

• Experience developing and executing go-to-market plans for enterprise or mid-market software.

• Strong understanding of buyer journeys persona development and competitive positioning.

• Familiarity with healthcare workflows particularly home health or hospice is a strong plus.

Skills & Competencies

• Excellent written verbal and storytelling skills.

• Strong project management and cross-functional collaboration skills.

• Analytical mindset able to use data to validate messaging and measure impact.

• Creative thinker who can balance strategic planning with tactical execution.

• Comfortable presenting to internal teams executives and customers.

Key Performance Indicators (KPIs)

• On time successful product launches with measurable adoption and engagement.

• Growth in marketing sourced and influenced pipeline for assigned product areas.

• Improved sales enablement effectiveness (win rates usage of PMM collateral).

• Increased awareness and understanding of product value among target personas.

About Us

Founded in 1999 Homecare Homebase a subsidiary of Hearst Corporation is a market leader in healthcare software development providing mobile cloud-based solutions for clinical operational and financial improvement of home care hospice and personal care agencies throughout the United States. Our software enables real time solutions for wireless information exchange and communication between office staff field staff and physicians.

Our success is fueled by our talented teams that are driven by their passion to make a difference in patient care. Our employees work in a culture that is guided byCARES values: Care Act Respect Excel and Smile (a positive attitude). If you want to work in a role where your skills have a direct influence on patient care Homecare Homebase is the next step in your career. We are hiring team members who want to make a difference.

What You Can Expect from Us

At Homecare Homebase we dont just help our clients succeed; we help our employees succeed. Competitive pay robust benefits and professional development opportunities are a few of the many reasons that Homecare Homebase is a great place to build your career.

Our Team Members Also Enjoy

Meaningful work. Our employees often tell us that their work gives them a sense of purpose because it makes a difference in the lives of clinicians and homecare staff as well as the patients they serve.

Leaders who care. President Luke Rutledge has continued the mission to create a culture that cares one that appreciates and takes good care of its people. As a result being an employee of HCHB feels like being a member of a big family.

Flexibility. We value work-life balance because we know that happy employees create happy clients. Thats why Homecare Homebase offers both full and part-time career opportunities to fit lifes unique demands.

A company that gives back. Every year Homecare Homebase proudly supports numerous charitable fundraising initiatives that align with our mission of empowering exceptional care and helping others in need.

Sound like a good fit Wed love to hear from you.

HCHB requires all applicants to be US citizens or have a green card allowing them to work in the US without being subject to export control restrictions.