Marketing Technology & Automation Manager

At Arctic Wolf were not just navigating the cybersecurity landscape - were redefining it. Our global team of dedicated Pack members is driving innovation and setting new industry standards every day. Our impact speaks for itself: weve earned recognition on theForbes Cloud 100 CNBC Disruptor 50 Fortune Future 50 and Fortune Cyber 60lists and we recently took home the2024 CRN Products of the Yearaward. Were proud to be named a Leader in the IDC MarketScape for Worldwide Managed Detection and Response Services and earning a Customers Choice distinction from Gartner Peer Insights. Our Aurora Platform also received CRNs Products of the Year award in the inaugural Security Operations Platform category. Join a company thats not only leading but also shaping the future of security operations.

Our mission is simple: End Cyber Risk. Were looking for a Marketing Technology & Automation Manager to be part of making this happen.

Position Overview and Objective

Arctic Wolf is seeking an experienced Marketing Technology (MarTech) & Automation Manager to lead the strategy implementation and optimization of our marketing technology stack. This role bridges marketing data and technology ensuring all systems work seamlessly to enable personalized data-driven campaigns and deliver measurable impact on pipeline and revenue.

The role will support the systems processes and analytics that power our marketing organization and will help be the backbone of our demand generation and customer lifecycle programs ensuring data integrity campaign efficiency and accurate reporting across the funnel.

This role will partner with the global marketing teams (customer channel field and regional marketing) to bring new technology and automation initiatives to life and optimize existing marketing programs. This role is ideal for someone who enjoys building scalable marketing processes optimizing technology stacks and driving operational excellence across teams.

Primary Responsibilities and Duties

Support the marketing automation platform (Marketo) manage integrations workflows data hygiene and campaign execution.

Support maintain and design and maintain lead scoring models and lifecycle stages to improve lead qualification and sales efficiency.

Ensure compliance with data privacy regulations (GDPR CAN-SPAM etc.) and email deliverability best practices.

Stay current with emerging trends in automation AI personalization and MarTech innovations.

Own and manage the MarTech stack including marketing automation CRM analytics personalization and attribution tools.

Evaluate implement and optimize technology solutions that improve marketing efficiency and customer experience.

Develop and maintain technical documentation for integrations workflows and processes.

Provide technical support and training to marketing teams to ensure proper tool usage and adoption.

Measure and report on technology performance ROI and campaign attribution.

Stay ahead of MarTech trends AI tools and best practices to keep our stack modern and competitive.

Ensure proper lead routing of all programs and work with Marketing Operations to troubleshoot issues relating to lead and contact ownership and workflow.

Develop and implement automated marketing strategies which includes the creation of workflows that guide leads through the sales funnel.

Collaborate with Field & Regional Marketing teams on best practices for workflow and optimization of event programs.

Work closely with various teams including Sales IT and content creation; ensure the alignment of marketing efforts and the smooth campaign execution

Key Skills

Excellent verbal and written communication skills.

Excellent interpersonal and customer service skills.

Excellent organizational skills and attention to detail.

Strong analytical and problem-solving skills.

Thorough understanding of principles and methods used to promote display and sell products and services.

Key Competencies

Minimum Qualifications

Bachelors Degree in Business Marketing or related field

5-7 years experience using Marketing Automation ideally Marketo. Experience with creation of assets program templates nurture and automations. (Marketo certification required)

5 years proven experience in B2B field or partner marketing (experience working for cloud services/security technology company with mid-market focus a plus)

Strong written copyediting and verbal communication skills

Environment and Physical Demands

Work is primarily sedentary in nature and can be executed sitting or standing positions in an office environment.

Requires ability to utilize technology related to using a keyboard verbal communication and work with device screens which require visual acuity.

If located in a company office often requires the mobility to physically navigate the space.

In the event of business travel mobility sufficient to utilize public and private transport and navigate to essential locations.

May include moving or lifting of 25 pounds or less (e.g. office chair reams of paper).

Travel Requirements

Exemption Status to be reviewed by Legal

Exempt

At Arctic Wolf we foster a collaborative and inclusive work environment that thrives on diversity of thought background and culture. This is reflected in our multiple awards including Top Workplace USA (2021-2024) Best Places to Work USA (2021-2024) Great Place to Work Canada (2021-2024) Great Place to Work UK (2024) and Kununu Top Company Germany (2024). Our commitment to bold growth and shaping the future of security operations is matched by our dedication to customer satisfaction with over 7000 customers worldwide and more than 2000 channel partners globally. As we continue to expand globally and enhance our technology Arctic Wolf remains the most trusted name in the industry.

Our Values

Arctic Wolf recognizes that success comes from delighting our customers so we work together to ensure that happens every day. We believe in diversity and inclusionand truly value the unique qualities and unique perspectives all employees bring to the organization. And we appreciate thatby protecting peoples and organizations sensitive data and seeking to end cyber risk we get to work in an industry that is fundamental to the greater good.

We celebrate unique perspectives by creating a platform for all voices to be heard through our Pack Unity program. We encourage all employees to join or create a new alliance. See more about our Pack Unity here.

We also believe and practice corporate responsibility and have recently joined the Pledge 1% Movement ensuring that we continue to give back to our community. We know that through our mission to End Cyber Risk we will continue to engage and give back to our communities.

All wolves receive compelling compensation and benefits packages including:

• Equity for all employees

• Flexible annual leave paid holidays and volunteer days

• Training and career development programs

• Comprehensive private benefits plan including medical insurance for you and your family life insurance (3x compensation) and personal accident insurance.

• Fertility support and paid parental leave

Arctic Wolf is an Equal Opportunity Employer and considers applicants for employment without regard to race color religion sex orientation national origin age disability genetics or any other basis forbidden under federal provincial or local law. Arctic Wolf is committed to fostering a welcoming accessible respectful and inclusive environment ensuring equal access and participation for people with disabilities. As such we strive to make our entireemployeeexperience as accessible as possible and provideaccommodationsas required for candidates and employees with disabilities and/or other specific needs where possible. Please let us know if you require any accommodations by emailing

On-Camera Policy
To support a fair transparent and engaging interview experience candidates interviewing remotely are expected to be on camera during all video interviews.
Being on camera fosters authentic connection improves communication and allows for full engagement from both candidates and interviewers.
We understand that technical bandwidth or location-related challenges may occasionally prevent video use. If this applies candidates are required to notify us in advance so we can explore appropriate accommodations.

Security Requirements

Conducts duties and responsibilities in accordance with AWNs Information Security policies standards processes and controls to protect the confidentiality integrity and availability of AWN business information (in accordance with our employee handbook and corporate policies).
Background checks are required for this position.
This position may require access to information protected under U.S. export control laws and regulations including the Export Administration Regulations (EAR). Please note that if applicable an offer for employment will be conditioned on authorization to receive software or technology controlled under these laws and regulations.