Senior Demand Generation Manager

About Us

Diligent is the AI leader in governance risk and compliance (GRC) SaaS solutions helping more than 1 million users and 700000 board members to clarify risk and elevate governance. The Diligent One Platform gives practitioners the C-Suite and the board a consolidated view of their entire GRC practice so they can more effectively manage risk build greater resilience and make better decisions faster.

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Position Overview:

Diligent is seeking a Demand Gen Manager to drive new customer acquisition through strategic media buying and full-funnel demand generation. This role will own paid media strategy execution and optimization across social programmatic and other digital channels driving the right marketing mix aligned toDiligentssolutions and with Product Marketing Content andFieldteams to build scalable acquisition programs test new channels and accelerate pipeline growth. This is a high-impact performance-driven role at the intersection of media buying growth experimentation and cross-solution marketing execution.

Key Responsibilities:

• Build and execute full-funnel digital media programs that drive new logo acquisition and pipeline growth aligned to business goals.

• Own paid media strategy and optimization across social (LinkedIn Meta X) programmatic and review sites (e.g. G2 Capterra) ensuring the right mix across solutions and regions.

• Develop audience segmentation and targeting strategies using 6Sense Marketo Salesforce and GA4 to inform investment and improve ROI.

• Launch and scale experiments across channels messaging landing pages and conversion paths to uncover new growth levers.

• Partner cross-functionally with Product Marketing Sales and regional Demand Gen teams to activate GTM plays and ensure alignment to ICPs and personas.

• Collaborate with SDR and AE teams to strengthen feedback loops improve MQL quality andoptimizehandoff efficiency.

• Manage campaign calendars and media budgets ensuring performance visibility and alignment to regional and solution priorities.

• Run ongoing testing and optimization across creative offers and channels to drive continuous improvement in CPL MQL>Opp conversion and pipeline impact.

• Partner with Analytics and Ops to ensureaccuratetracking reporting and attribution across all digital programs.

• Surface insights and recommendations from testing and performance data to inform future GTM and budget planning.

• Contribute to growth loops and lifecycle programs to sustain engagement and accelerate reactivation or upsell opportunities.

• Report performance in quarterly business reviews highlightingwhatsworkingwhatsnot and where to double down.

Required Experience/Skills:

• Bachelors degree; 79 years of experience in demand generation growth marketing or GTM roles within a B2B SaaS or technology organization.

• Hands-on experience managing paid media across social programmatic PPL and review platforms with a strong grasp of audience segmentation targeting and spend

• Proven ability to translate data into actionable insights using analytics tools (GA4 Tableau 6Sense Salesforce) to inform media strategy and pipeline impact.

• Strong understanding of funnel metrics attribution models and revenue marketing frameworks (MQL Opp Pipeline Bookings).

• Demonstrated success launching cross-functional growth initiatives that align with product regional and GTM priorities.

• Experience running A/B and multivariate testing across creative offers and conversion paths to improve performance.

• Familiarity with ABM and intent platforms (6SenseDemandbase) and how they inform targeting and personalization.

• Collaborative operator comfortable working across Product Marketing Sales Regional DG and Marketing Ops teams.

• Analytical and data-driven with experience managing budgets andoptimizingcampaigns toward ROI and pipeline goals.

• Strategic thinker and self-starter who thrives in a fast-paced matrixed environment and takes a test-and-learn approach.

• Excellent project management and communication skills with the ability to influence stakeholders and drive alignment across teams.

• Experience supporting multi-solution or multi-region go-to-market structures is a strong plus.

What Diligent Offers You

• Creativity is ingrained in our culture. We are innovative collaborators by nature. We thrive in exploring how things can be differently both in our internal processes and to help our clients
• We care about our people.Diligent offers a flexible work environment global days of service comprehensive health benefits meeting free days generous time off policy and wellness programsto name a few
• We have teams all over the world. We may be headquartered in New York City but we have office hubs in Washington D.C. Vancouver London Galway Budapest Munich Bengaluru Singapore and Sydney.
• Diversity is important to us. Growing maintaining and promoting a diverse team is a top priority for us. We foster and encourage diversity through our Employee Resource Groups and provide access to resources and education to support the education of our team facilitate dialogue and foster understanding.

Diligent created the modern governance movement. Our world-changing idea is to empower leaders with the technology insights and connections they need to drive greater impact and accountability to lead with purpose. Our employees are passionate smart and creative people who not only want to help build the software company of the future but who want to make the world a more sustainable equitable and better place.

Headquartered in New York Diligent has offices in Washington D.C. London Galway Budapest Vancouver Bengaluru Munich Singapore and Sydney. To foster strong collaboration and connection this role will follow a hybrid work model. If you are within a commuting distance to one of our Diligent office locations you will be expected towork onsite at least 50% of the time.We believe that in-person engagement helps drive innovation teamwork and a strong sense of community.

_{We are a drug free workplace. Diligent is proud to be an equal opportunity employer. We do not discriminate based on race color religious creed sex national origin ancestry citizenship status pregnancy childbirth physical disability mental disability age military status protected veteran status marital status registered domestic partner or civil union status gender (including sex stereotyping and gender identity or expression) medical condition (including but not limited to cancer related or HIV/AIDS related) genetic information or sexual orientation in accordance with applicable federal state and local also consider qualified applicants regardless of criminal histories consistent with legal requirements. See alsoDiligents EEO Policy and Know Your are committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability you may contact us at .}

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