Director of SEO

In this role youll define and lead the vision for best-in-class SEO strategies across some of the worlds most recognized brands.

As Director of SEO you are both a strategic leader and a hands-on innovatorable to translate the evolving search landscape into actionable opportunities for clients and the agency alike. You know how to unlock the stories found in data and translate those stories into opportunities to meet customers wherever theyre searching. Youll use search insights to craft data-driven strategies that demonstrate a deep understanding of our clients businesses objectives and customers. Youll also develop strategic SEO roadmaps and processes to drive measurable results through content strategy user experience and a strong technical foundation.

Youll play a pivotal role in expanding our SEO services and capabilities building high-performance teams and helping our clients achieve top-tier performance.

This is a contract role until March 30 2026.

You Will

• Lead the creation definition execution and optimization of holistic search strategies
• Represent the Search practice within the agency as a senior strategic thought leader innovator and champion for the role of search across the customer journey
• Hire manage and grow a high-performing team of search strategists
• Serve as an integral part of the account leadership team making recommendations on strategy and approach to drive innovation and performance
• Use search data (in conjunction with other research sources) to understand user intent drive content strategies and identify business opportunities for clients
• Pitch and implement new search projects and service offerings
• Lead and implement AI Search Optimization/GEO strategies
• Define success metrics and translate SEO results to business objectives
• Collaborate with cross-functional teams to incorporate SEO strategies and best practices
• Deliver actionable insights and strategic recommendations to clients through insightful visually compelling reports
• Optimize social search channels (e.g. YouTube TikTok) to maximize brand and content visibility across the digital landscape
• Integrate paid and organic search strategies and workflows to reduce costs while maximizing key business activities
• Conduct regular SEO audits and competitive analyses
• Effectively convey SEO concepts and success stories in a concise and easy-to-understand manner
• Develop frameworks and processes to systematically track and improve search performance
• Advise on technical website development to maximize search indexability and visibility including JavaScript SEO and accessibility considerations
• Define search-driven guidelines and requirements for page content copy page speed accessibility indexability structured markup site architecture URL structure page titles meta descriptions headings anchor text internal linking site maps etc.
• Monitor analyze and report on search results and performance to both internal and external stakeholders
• Keep current with the latest digital trends and changes in the search marketing landscape identifying new opportunities for clients (e.g. AI search ML-driven automation visual search voice search social search etc.)

You Have

• 8-10 years of search experience including 3 years leading high-performing teams
• Experience leading and managing a team of SEO specialists
• Excellent written and verbal communication with strong presentation and data storytelling skills
• Track record of driving measurable performance improvements
• Ecomm/retail SEO strategy and experience (e.g. optimizing product/category pages) with a systematic approach that has driven measurable results and incorporates
• Experience with GEO and AI search optimization for both AI Overviews and LLMs (ChatGPT Perplexity Gemini AI Mode etc.)
• Experience with global brands and international SEO including strategies for multiple regional sites languages etc.
• Strong project management and organizational skills with the ability to drive progress and manage multiple projects and deadlines simultaneously
• Experience defining and documenting internal processes and best practices to improve SEO implementation
• Deep understanding of search engine algorithms ranking factors SEO best practices and technical SEO
• Proficiency in third-party SEO/SEM tools such as SEMrush BrightEdge Ahrefs ScreamingFrog etc.
• Proficiency in data analytics and visualization tools such as Google Analytics Google Data Studio Adobe Analytics Google Search Console Tableau etc.
• Experience with GEO/AI search tracking tools such as Profound BlueFish BrightEdge AI Catalyst etc.
• Strong Excel skills including pivot tables vlook-ups and comfort working with large datasets
• Strong analytical skills with the ability to interpret data identify trends and make data-driven decisions
• Experience developing and executing content strategies that improve brand visibility traffic and engagement through content creation and optimization
• A proactive self-starter attitude
• Experience with testing and leveraging AI tools (ChatGPT etc.) for SEO tasks and workflows
• Experience with paid search/SEM or experience driving integrating SEO/SEM strategies and workflows

Critical Mass is an equal opportunity employer.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs and. We will not use apps such as Facebook Messenger WhatsApp or Google Hangouts for communicating with you. We will never ask you to send us money technology or anything else to work for our company. If you believe you are the victim of a scam please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: Canada based: U.K. based: Costa Rica based: Experience:

Director