Jordan Brands Global Marketing team sets the brand tonedelivering world-class storytelling that elevates Jordan Brand innovation athletes and culture through brand strategy narrative voice and art directionacross a range of digital social and retail channels as well as IRL events and activations.
The Brand Narrative team is the heart and soul of Jordan Brand storytelling. As both a strategic and creative function it is responsible for the brands narrative voiceacross sport streetwear and energy fields of play through all consumer-facing touchpoints.
WHO WE ARE LOOKING FOR
Jordan Brands Narrative Director Energy leads drives and delivers world-class narrative strategy and creative conceptsobsessing storytelling with craft taste and scalespecifically for The Brands Energy category.
They partner closely with teammates across the creative team and functions of Jordan Brand to develop narrative and craft messaging thats tailored to specific audiences platforms and moments. They also manage a team of Energy-focused narrative managers and storytellers as well as external partners.
A nuanced expertise of basketball culture and the intersection of sport streetwear and energy is a requirement. The ability to work in ambiguity see the big picture and collaborate positively with a large group of partners is key. An authentic passion for Jordan Brand and evolving its role in the global cultural landscape is critical.
WHAT YOU WILL WORK ON
Youll work across the Energy categorys seasonal briefs collaborator launches and key prioritiesdriving and delivering world-class narrative strategy creative concepts and emotive messagingacross key platforms media and retail spaces. Youll also work x-functionally to integrate Energy into new and existing corners of The Brand with impact and at scale.
Youll report to the Senior Creative Director Narrative Jordan Brand but day-to-day will partner closely with narrative managers art directors designers producers and marketers. Youll also work closely with Brand Voice Brand Design and Brand Marketing senior leaders. Youll also collaborate with external creatives and partners to commission work across platforms.
We offer a number of accommodations to complete our interview process including screen readers sign language interpreters accessible and single location for in-person interviews closed captioning and other reasonable modifications as needed. If you discover as you navigate our application process that you need assistance or an accommodation due to a disability please complete the Candidate Accommodation Request Form.
Required Experience:
Director