Build the strategy that educates engages and scales Koinlys voice

At Koinly were looking for a Senior Content Strategist to lead how we educate attract and engage users across every channel from blog and SEO to social partnerships and thought leadership.

Youll own the content roadmap shape how Koinly shows up across platforms and manage contributor workflows to ensure everything we publish builds clarity trust and impact. Working closely with our Product Marketer and Community & Partnerships Strategist youll help keep our messaging consistent and meaningful across every channel where Koinly speaks.

Were a fully remote-first async-first startup with product-market fit in a booming domain: crypto taxes. If you value autonomy technical excellence and clear communication over meetings and process complexity Koinly is the place for you.

Quick facts

• Main responsibilities: Lead Koinlys content strategy across SEO social and thought leadership managing production and ensuring every piece works together to build clarity trust and growth.
• Team: Marketing
• Report to: Head of Marketing
• Location: Remote - Europe
• Salary: USD $55K65K
• Employment type: Full-time (contractor - B2B)
• Experience level: >6 years
• Start date: ASAP

Work within one of the most rapidly growing industries in the world

About the Sr. Content Strategist role

Bring one coherent strategy to all of Koinlys content so users get clear trustworthy guidance on complex crypto tax topics. This role aligns voice and priorities across channels and ties what we publish to measurable growth.

What youll do:

• Own content strategy and roadmap. Set priorities themes cadences and success metrics across blog SEO social and thought leadership.
• Drive SEO growth. Build content architecture; ship high-intent pieces; run refreshes; lift rankings and activation on core terms.
• Lead social strategy. Define narratives and calendars for LinkedIn X YouTube; set KPIs for reach engagement watch time subscribers and email signups; guide creators without executing.
• Lead channel expansion. Run time-boxed experiments across newsletters podcasts communities/Reddit guest content and syndication. Set clear KPIs (traffic subscribers assisted signups). Scale winners sunset misses document playbooks.
• Run thought leadership. Shape Koinlys POV with founders/SMEs; publish exec posts data studies and explainers; place guest content where it drives authority and demand.
• Coordinate PR and communications. Maintain a lean PR calendar; manage press notes journalist outreach and contributed articles; align messages across owned and earned.
• Editorial operations and governance. Own briefs outlines and QA; guide writers designers and presenters; enforce voice tone and style; run contributor workflows without direct line management.
• Launch operations. Plan and ship campaigns with clear owners timelines and approvals; create repeatable playbooks.
• Information architecture and standards. Define content models templates and internal style guides; ensure consistency across site sections and languages.
• Analytics and experimentation. Build simple dashboards; track rankings engagement activation and conversions; A/B test headlines formats and CTAs; codify learnings.
• Tooling and CMS ownership. Maintain GA Ahrefs/SEMrush CMS and YouTube Studio; keep taxonomies redirects and hygiene tight.
• Cross-functional alignment. Partner with Product Marketing Partnerships and Support on launches and lifecycle moments to keep messaging coherent end-to-end.

What you bring:

• 6 years in content strategy/SEO/editorial for B2C/B2B SaaS fintech or crypto.
• Strong on-page and YouTube SEO with a track record of channel growth.
• Proficiency with Ahrefs/SEMrush Google Analytics and modern CMS workflows.
• Social strategy experience for X and YouTube; platform-native thinking.
• Excellent editing and project management in async environments; comfortable guiding freelancers/agencies.
• English minimum of C2 written/spoken.

Bonus points if youve:

• Crypto fintech or tax content experience
• Tech SEO knowledge
• Experience supporting PR or media outreach efforts
• Familiarity with localization or multi-language content programs
• Comfort scripting or planning content for video or podcasts
• Experience building or scaling content functions from the ground up

Why join Koinly

• A profitable bootstrapped startup in a hyper-growth industry.
• High autonomy async-first deep work minimal meetings.
• Lean team with big impact: millions of users only 39 people company-wide.
• No bureaucratic bloat no corporate theatre.
• Remote flexible working hours async by default.

Ready to shape the voice and strategy behind Koinlys content Apply now and help us turn complex crypto tax topics into clear trusted high-impact content.

The hiring process

1. Apply with CV/LinkedIn brief answers.
2. 1530 min intro call with People Ops.
3. 6090 min take-home assessment.
4. 3045 min sync task review with Head of Marketing.
5. 45 min call with Chief of Staff.
6. Offer

Due to the nature of our business and external requirements we perform background checks on all potential team members passing which is a prerequisite to join Koinly.