SEO Content Lead
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Job Summary
Were hiring for a global senior SEO Content Lead to come and oversee the SEO Blog Content team at Wise.
This team is responsible for producing SEO optimised blog content to help get Wise in front of new audiences and drive customer growth. This is a unique opportunity to manage the channel and work closely with 40 content specialists who speak 25 languages. This role requires someone with hands-on experience in global SEO strategy and scaling operations for a large content site or editorial function.
While each content specialist is responsible for the production and output in their own market this role will oversee the commercial performance of the channel and surface even more impactful opportunities for one of the best performing teams at Wise.
Our vision is to ensure we have a Wise blog in every market where our product is available. Our mission is to produce content that educates readers to help make international finance and money management simpler.
Your mission
Oversee and be accountable for the performance and commercials of the SEO Content team at Wise
Responsible for global hiring decisions for every region (with support from your regional content managers)
Lead coach and mentor a team of experienced content managers who each have their own team of content specialists
Liaise with other teams in the wider SEO org at Wise to identify opportunities for existing language specialists to drive further impact beyond the blog
Ensure regional channel plans investment are focused on the most high impact opportunities
Ensure content managers and specialists have correct measurement/dashboards and processes in place for effective planning and impactful retros
Work with other SEO and Product teams at Wise to grow the impact of the Wise blog and Wise SEO more broadly
Qualifications :
The ideal person for this role:
You have solid experience working in an SEO agency or as an in-house SEO Manager with hands-on experience implementing strategy (content technical or off-page) to grow users to a large content site
You are a highly experienced lead with proven track record of leading and developing others
You have excellent stakeholder management skills at every level - from working directly with specialists in the team to liaising with senior management on broader challenges
Youre able to combine search insights with commercial data to help surface big problems and opportunities for your teams to solve
Youve managed hiring and budget decisions
You are super organised and can put processes in place to get your teams working in the most efficient way
Confident user of search tools (Google Analytics Google Search Console Ahrefs) as well as data vis tools such as Looker
Additional Information :
For everyone everywhere. Were people building money without borders without judgement or prejudice too. We believe teams are strongest when they are diverse equitable and inclusive.
Were proud to have a truly international team and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected empowered to contribute towards our mission and able to progress in their careers.
If you want to find out more about what its like to work at Wise visit .
Keep up to date with life at Wise by following us on LinkedIn and Instagram.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Linkbuilding
- SEO Tools
- Keyword Research
- Google Analytics
- CSS
- Conversion Optimization
- HTML5
- SEM
- Google Search Console
- SEO
- Omniture
- Wordpress
About Company
Wise is a global technology company, building the best way to move money around the world. With the Wise account people and businesses can hold 40+ currencies, move money between countries and spend money abroad. Large companies and banks use Wise technology too; an entirely new cro ... View more
