Consumer Marketing Activation Specialist
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Job Location:
Monthly Salary:
Posted on:
4 days ago
Vacancies:
1 Vacancy
Job Summary
We are looking for an amazingSpecialist Consumer Marketing Activationto fill this role which is based in our Doral office. This role is central to the execution of marketing campaigns across Adobe and Salesforce platforms. It collaborates cross-functionally and influences customer engagement strategies with reach across both trade and consumer marketing efforts.
Here is a summary of what Princess is looking for in its Specialist Consumer Marketing this you
Responsibilities
Responsible for setting up and deploying all automated and ad hoc direct mail email and SMS journeys in both Adobe and Salesforces suites.
Create statistically significant test and control groups within each campaign.
Code and size all creative formats within the Adobe and Salesforce tools.
Build reports within AJO and Salesforce and analyze performance.
Build journey reporting in the Customer Journey Analytics tool and make continuous strategic improvements to each campaign based on results.
Manage Audiences for efficiency within AJO and the CDP.
Utilize Movable Ink and new technologies to improve email engagement.
Monitor Guest counts in Snowflake and Adobe CDP for alignment.
Ensure all email communications follow the new CAN-SPAM laws.
Requirements
Bachelors degree in business marketing technology or related field or equivalent experience.
Adobe suite training Salesforce suite training HTML CSS.
Excellent written and verbal communication skills.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Outstanding communication and interpersonal skills.
Strategic thinker with a passion for innovation and continuous improvement.
2 5 years of experience in marketing with a focus on campaign execution and optimization.
Strong understanding of email SMS and digital marketing systems and strategies.
Proficiency in marketing automation platforms and CRM systems.
Knowledge of HTML CSS and basic JavaScript for email template customization.
This position is considered Hybrid and follows the Companys schedule of three days in the office per week (Tuesday Thursday)
What You Can Expect
- Cruise and Travel Privileges for You and Your Family
- Health Benefits
- 401(k)
- Employee Stock Purchase Plan
- Training & Professional Development
- Tuition & Professional Certification Reimbursement
- Rewards & Incentives
Our Culture Stronger Together
Our highest responsibility and top priority is compliance environmental protection and the health safety and well-being of our guests the people in the communities we touch and serve and our shipboard and shoreside employees. Please visit our site to learn more about our Culture Essentials Corporate Vision Statement and our Core Values at: is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to age ancestry color family or medical care leave gender identity or expression genetic information marital status medical condition national origin physical or mental disability political affiliation protected veteran status race religion sex (including pregnancy) sexual orientation or any other characteristic protected by applicable laws regulations and ordinances.
Americans with Disabilities Act (ADA)
Princess will provide reasonable accommodations with the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process please contact
#PCL
Required Experience:
IC
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
