SEO & Analytics Specialist

Denver, CO - USA

Monthly Salary: Not Disclosed

Posted on: 1 hour ago

Vacancies: 1 Vacancy

Job Summary

2. SEO & Analytics Specialist

Purpose in Project

Ensures the new CDOT website achieves maximum visibility discoverability and data-driven insights through effective search optimization metadata structure and analytics integration.

Required Skills

Category	Skills & Capabilities	RFP Alignment
Search Engine Optimization (SEO)	- Expertise in keyword strategy metadata management and content tagging. - Skilled in on-page SEO technical SEO and link architecture. - Ability to perform SEO audits and recommend improvements.	RFP requires a Report and Demonstration of SEO actions (Milestone 7).
Google Analytics & Tag Manager	- Proficiency in setting up Google Analytics 4 (GA4) Tag Manager and Search Console. - Creates dashboards to track performance and engagement.	Supports the RFPs Built-in analytics and heatmaps deliverables.
Heatmaps & User Behavior Tools	- Experience with Hotjar Crazy Egg or similar tools. - Translates heatmap insights into UX recommendations.	Directly supports CDOTs requirement for built-in analytics/heatmaps.
Campaign Tracking & SEO Reporting	- Experience building campaign-specific reports. - Integration of UTM parameters and marketing dashboards.	CDOT requires SEO and marketing integrations for tracking campaigns.
Structured Data & Performance Optimization	- Knowledge of schema markup and rich snippets. - Familiar with Core Web Vitals and site performance tuning.	Ensures better ranking accessibility and usability.

2. SEO & Analytics Specialist Purpose in Project Ensures the new CDOT website achieves maximum visibility discoverability and data-driven insights through effective search optimization metadata structure and analytics integration. Required Skills Category Skills & Capabilities RFP Alignment ...