Influencer Marketing & Community Engagement Manager
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Job Location:
New York City, NY - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Influencer Marketing & Community Engagement Manager
Location: New York NY
Type: Hybrid
Reports to: Vice President Brand & Marketing
Role Overview
The Manager of Influencer Partnerships & Community Engagement will be both a strategist and an ideas generator responsible for reinventing how HealthyBaby builds relationships with parents and amplifies its mission. This role goes beyond traditional influencer marketing: its about finding unconventional scalable ways to partner with voices networks and communities that share HealthyBabys values of health-first safety science-led and advocacy. The ideal candidate is as comfortable brainstorming bold new partnership ideas as they are executing the details of influencer campaigns and grassroots activations.
Key Responsibilities
- Innovative Partnership Development
- Identify unconventional platforms voices and networks (beyond standard influencer tiers) where HealthyBaby can stand out.
- Develop creative partnership concepts from advocacy-driven collaborations to cross-industry alliances that expand reach and credibility.
- Generate fresh scalable ideas that differentiate HealthyBaby in a crowded influencer landscape.
- Influencer Strategy & Execution
- Build a curated ecosystem of partners including parent creators thought leaders healthcare professionals and cultural advocates.
- Manage influencer campaigns from sourcing through reporting ensuring alignment with HealthyBabys mission and storytelling.
- Experiment with new formats (e.g. educational livestreams advocacy campaigns surprise-and-delight activations).
- Community Engagement
- Cultivate partnerships with parent groups advocacy organizations and grassroots communities.
- Create programs that drive deeper trust and long-term loyalty not just short-term impressions.
- Serve as a HealthyBaby ambassador in parent-focused networks online and offline.
- Content & Campaign Integration
- Partner with Social Media & Content Development Manager to co-create stories that blend influencer voices with brand narrative.
- Ensure campaigns feel authentic and community-driven not transactional.
Qualifications & Skills
- 58 years of experience in influencer marketing community management or partnerships for consumer brands (ideally babycare maternal care health & wellness or beauty).
- Strong network understanding of influencer and creator relationships ideally in parenting health and wellness or lifestyle.
- Experience negotiating and managing influencer contracts budgets and deliverables. Experience working with an agency partner.
- Excellent communication relationship-building and project management skills.
- Strong understanding of digital and social platforms with a pulse on creator trends.
- Entrepreneurial thinker with a passion for breaking molds and finding unconventional paths to scale.
- Curious bold and willing to experiment with new formats voices and platforms.
- Comfortable being both strategic and executional in a lean fast-paced environment.
Required Experience:
Manager
Key Skills
- Business Development
- Employee Orientation
- Public Health
- Account Management
- VersionOne
- Conflict Management
- Project Management
- Relationship Management
- Team Management
- Customer relationship management
- Human Resources
- Public Speaking
About Company
HealthyBaby supports baby's development with the safest and most-effective Diapers, Wipes, Skincare, and Household Cleaners.
