Lead Generation and Cold Email Marketing Specialist PERMANENT work from home AU Morning shift
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Job Location:
Monthly Salary:
Experience Required:
Posted on:
07-11-2025
Vacancies:
1 Vacancy
Job Summary
This is a remote position.
Job Title: Outbound Specialist / Outbound Expert
Department: Marketing & Growth
Reports to: Head of Marketing
Location: Remote (Philippines-based AU timezone alignment)
Role Summary
The Outbound Specialist is responsible for driving high-quality lead generation through strategic outbound initiatives across email LinkedIn and enrichment platforms such as Clay Apollo and Instantly.
This role combines analytical precision with creative messaging identifying enriching and engaging decision-makers through data-driven prospecting and multi-touch outreach.
Youll be at the core of our outbound growth engine: finding opportunities personalizing conversations booking qualified meetings and fueling revenue growth.
Key Responsibilities
1. Prospecting & Data Enrichment
- Source enrich and qualify leads using Clay Apollo LinkedIn Sales Navigator and Google Search.
- Maintain clean organized and de-duplicated CRM lists (Zoho / GHL).
- Build audience segments by industry (NDIS childcare aged care) and geography (VIC WA NSW SA).
2. Multi-Channel Campaign Execution
- Launch and manage personalized outbound sequences across email LinkedIn and calls.
- A/B test messaging angles (pain point vs. benefit-led).
- Monitor deliverability open/reply rates and conversion data daily.
3. Messaging & Positioning
- Craft persona-based copy addressing key pain points (time cost credibility job outcomes).
- Optimize CTAs for higher engagement (e.g. info pack download book a call).
- Align outbound messaging with paid campaigns and lifecycle content.
4. Lead Management & Pipeline Contribution
- Track lead-to-meeting and meeting-to-sale conversion rates.
- Collaborate with sales to hand off qualified leads seamlessly.
- Identify patterns of non-converting leads and propose improvements.
5. Reporting & Insights
- Maintain weekly performance dashboards (open/reply/booked rates).
- Share insights and root-cause analyses during paid ads sales syncs.
- Recommend optimization tactics backed by data.
Must-Have Skills
Technical
- Experience with Clay Apollo Instantly or similar automation tools
- CRM proficiency (Zoho / GoHighLevel / HubSpot)
- Data enrichment & validation workflows
- Deliverability management (SPF DKIM warming)
- Strong copywriting & personalization techniques
Tactical
- Knows how to structure 46 step outreach sequences (email LinkedIn call)
- Familiar with intent-based targeting and segmentation
- Can analyze and pivot based on campaign metrics
- Highly organized detail-oriented and data-driven
Good-to-Have Skills
Technical
- Automation experience (Zapier Make n8n)
- Familiarity with AI personalization tools (ChatGPT Clay AI prompts Lavender)
- Advanced domain health and inbox management
Tactical
- Prior experience in education SaaS or recruitment
- SDR team management experience
- Strong communication and storytelling skills
- Understanding of full-funnel lead generation
Required Skills:
linkedin sales navigator cold email marketing lead generation
Required Education:
NA
Company Industry
IT Services and IT Consulting
Key Skills
- Sales Experience
- Door-to-Door Experience
- B2B Sales
- Time Management
- Marketing
- Cold Calling
- Salesforce
- Inside Sales
- Telemarketing
- Customer relationship management
- CRM Software
- Lead Generation
