As our Category Lead for Vertical Services you will be responsible for scaling Helpling Singapores non-cleaning service categories and transforming them into a key growth engine. You will drive category strategy strengthen operational excellence and build a high-performing ecosystem of partners and service providers.
Youll work across strategy partner management operations and product enablement - ensuring service quality profitability utilisation and customer satisfaction. This role is ideal for someone who enjoys building optimising and scaling business functions from the ground up especially in a fast-moving environment.
WHAT YOU WILL DO:
Category Strategy & Development
Co-define and execute growth strategy for vertical services aligned with business goals
Evaluate existing services to identify opportunities for enhancement growth or repositioning
Develop a sustainable roadmap for category expansion profitability and service excellence
Provider Operations & Partner Excellence
Establish scalable SOPs and workflows to support provider onboarding readiness and performance
Build and maintain a healthy pipeline of high-quality service partners to meet demand and utilisation targets
Set and track performance KPIs for partner agencies and service providers
Lead partner engagement and improvement initiatives to drive quality retention and accountability
Equip partner managers with frameworks tools and guidance to achieve performance targets
Service Quality & Provider Experience
Act as the voice of the provider and champion initiatives that enhance experience satisfaction and feedback loops
Cultivate a strong service culture with consistency reliability and high-quality delivery
Data-driven Performance & Continuous Improvement
Analyse commercial and operational performance identify improvement opportunities and implement solutions
Lead category-level improvement projects to enhance efficiency and service reliability
Cross-Functional Leadership
Work closely with internal teams to align on goals campaigns and product needs
Serve as the primary point-of-contact for management on all vertical services matters
Experience & Skills
5 years experience in category management operations or business ownership roles
Proven experience in marketplaces gig-economy platforms logistics or service businesses preferred
Strong operational understanding and ability to build structured systems and processes
Demonstrated ability to drive commercial outcomes and manage partner ecosystems
Data-driven decision-maker with strong analytical and problem-solving mindset
Excellent communication and stakeholder management skills
Who you are
A builder not just a maintainer - excited to create refine and scale systems
Hands-on resourceful and comfortable balancing strategic and execution work
Strong leadership presence - able to influence support and elevate team performance
Customer- and provider-centric with a passion for service quality and improving experiences
Comfortable in ambiguity proactive in creating clarity and momentum
Competitive compensation and performance bonus
Opportunity to build and scale a fast-growing business unit in Singapore
Autonomy to lead strategic initiatives with meaningful business impact
Hybrid work environment with flexibility and trust
A diverse international team with ambitious goals and a collaborative culture
Personal and professional development opportunities - we believe in growing our people as we grow the business
The Helpling Group Helpling started off with the vision to revolutionize the household service industry. It has grown from a Berlin start-up into an international organization with several brands under its umbrella such as Helpling.de , MySkills Academy , Tiger Facility Services and g ... View more