Digital Strategist

Were ready to build our first comprehensive digital and social media strategy but need expert guidance to chart the right course. With a strong foundation in traditional marketing (billboards direct mail radio) and excellent first-party customer data were positioned to expand our digital presencebut we need a strategist to show us how.

What Youll Do

• Audit our current digital presence and analyze the competitive landscape
• Develop a comprehensive digital and social media strategy that accounts for platform advertising restrictions (Meta/Google prohibit promotional fireworks ads)
• Identify optimal channel mix across Instagram TikTok SEO and emerging platforms
• Create a content strategy that drives engagement and store traffic while navigating regulatory constraints
• Build a measurable roadmap with KPIs tied to in-store sales and website engagement
• Recommend staffing and execution requirements for ongoing implementation
• Develop a data-driven business case with ROI projections for private equity stakeholders
• Provide actionable next steps for Q1-Q2 2025 leading into peak season

Qualifications :

What Were Looking For

• 5 years of digital marketing strategy experience preferably with retail or seasonal brands
• Deep expertise in digital (SEO/Google) and social media strategy (Instagram TikTok) and organic content approaches
• Experience working with regulated industries or navigating advertising restrictions
• Strong analytical skills with ability to build ROI models and business cases
• Understanding of SEO and content marketing strategies
• Proven track record developing strategies that drive measurable business results
• Ability to work independently and translate strategy into actionable execution plans
• Comfort presenting to senior leadership and private equity stakeholders

Nice to Have

• Experience with hyper-seasonal businesses
• Background in brick-and-mortar retail marketing
• Knowledge of geotargeted marketing campaigns
• Familiarity with QR code marketing and in-store to digital experiences

Additional Information :

What Success Looks Like

By the end of this engagement youll have delivered a clear actionable digital strategy that:

• Identifies which channels to prioritize and why
• Defines content approach that complies with platform regulations
• Outlines measurable goals and KPIs
• Provides implementation roadmap with timeline and resource requirements
• Includes ROI projections to support investment decisions

About Working with Keystone

• Small nimble team with direct access to leadership (youll work closely with our President and Product/Merchandising lead)
• Freedom to define the strategywe know we need expert guidance
• Strong existing customer data infrastructure to inform recommendations
• Healthy marketing budget with leadership buy-in to invest in the right approach
• Opportunity to shape the digital foundation of a growing retail brand

We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race color religion age national origin ancestry physical or mental disability medical condition pregnancy genetic information gender sexual orientation gender identity or expression veteran status marital status or any other status protected under federal state or local law.

Remote Work :

Yes

Employment Type :

Contract