GTM Marketing Business Analyst

ServiceNow is looking for a highly motivated and detail-oriented individual to join as a Go-to-Market (GTM) Operations this critical role you will serve as a business analyst across the end-to-end go-to-market flow connecting strategy to execution by defining requirements diagnosing complex processes and removing friction that slows delivery. Youll play a key role in transforming how Marketing plans activates and measures by simplifying workflows reducing duplication and enabling scale.

You will partner with stakeholders across Marketing Digital Technology and Analytics to identify where processes or systems break down translate those challenges into actionable business requirements and ensure that solutions accelerate speed-to-market without compromising governance or accuracy. You will design and validate workflows that keep execution efficient and consistent from planning through revenue impact.

You thrive at the intersection of business and technology uncovering complexity and translating it into scalable measurable and efficient solutions. This role is pivotal in keeping execution on track ensuring pipeline visibility and integrity and providing the trusted operational foundation needed for ServiceNows shift toward buying group engagement accelerated activation and AI-enabled marketing at scale.

What you get to do in this role

• Identify diagnose and streamline complex go-to-market processes to remove unnecessary steps and accelerate speed from strategy through activation.
• Translate business needs into clear requirements and specifications for planning content and activation systems (Adobe stack integrated project management CRM AI-enabled tools).
• Map existing workflows document pain points and collaborate with cross-functional partners to redesign processes that scale globally.
• Validate that data flows and processes align to business requirements before launch preventing downstream failures in tactic creation budget synchronization and activation.
• Support governance of workflows across planning budgeting content operations and delivery to ensure consistency and reduce redundancy.
• Analyze inbound enhancement requests assess impact and work with partners to prioritize the ones that remove blockers or drive measurable efficiency gains.
• Contribute to adoption efforts by documenting process improvements developing role-based training and ensuring teams understand new simplified workflows.
• Partner across teams to enable seamless flow from strategic planning through activation and performance measurement ensuring operational readiness for AI-driven marketing.

Qualifications :

• 6 years of experience as a business analyst with a track record of breaking down complex workflows and translating them into clear scalable business and technical requirements.
• 6 years of experience working across the go-to-market lifecycle including strategic planning campaign and content operations activation and performance reporting.
• Demonstrated success in diagnosing inefficiencies removing process barriers and designing solutions that simplify execution while maintaining governance.
• 6 years of experience with enterprise platforms such as Adobe ServiceNow CRM systems analytics technologies and integration frameworks.
• Proven ability to analyze end-to-end processes identify dependencies and propose improvements that enable faster error-free execution.
• Strong collaboration and communication skills to align campaign content technology and analytics teams.
• An AI-native mindset: applying automation machine learning and intelligent validation to improve execution speed reduce manual work and scale processes confidently.
• Bachelors degree in Business Marketing Information Systems or related field; or equivalent practical experience.

Additional Information :

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible remote or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color creed religion sex sexual orientation national origin or nationality ancestry age disability gender identity or expression marital status veteran status or any other category protected by addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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Remote Work :

Yes

Employment Type :

Full-time