Social Media & Content Development Manager

New York City, NY - USA

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Social Media & Content Development Manager

Location: New York NY

Type: Hybrid

Reports to: Vice President Brand & Marketing

Role Overview

The Social Media & Content Development Manager will be responsible for shaping HealthyBabys voice and presence across digital platforms. This person will manage day-to-day social media channels oversee the content calendar and develop engaging mission-driven content that builds community educates parents and drives brand awareness. As a key storyteller for HealthyBaby this manager will translate the brands purpose into compelling digital-first narratives that resonate with parents and caregivers.

Key Responsibilities

Social Media Strategy & Execution
- Manage HealthyBabys social media platforms (Meta TikTok YouTube etc.) ensuring brand consistency and engagement.
- Develop content calendars that align with brand campaigns product launches and key cultural moments.
- Monitor trends and platform innovations to keep HealthyBaby relevant and culturally connected.
Content Development
- Create and curate content across formats (short-form video photography graphics educational posts).
- Partner with Creative Director to ensure content aligns with brand identity and design standards.
- Incorporate AI into content ideation editing and social listening to enhance storytelling and speed.
- Develop storytelling that educates parents on health safety wellness and HealthyBabys differentiators (EWG Verified science-backed).
Community Engagement
- Foster two-way communication with HealthyBabys parent community responding to comments messages and feedback in a timely and empathetic way.
- Identify opportunities to spotlight user-generated content testimonials and brand advocates.
- Support Influencer & Community Engagement Manager in amplifying collaborations and partnerships.
Performance & Optimization
- Track content performance and social KPIs using insights to refine strategy and optimize engagement
- Provide weekly and monthly reporting to influence go forward strategy..
- Stay current with competitor activity and best-in-class digital campaigns.

Qualifications & Skills

46 years of experience in social media management and content creation for consumer brands (ideally babycare maternal care health & wellness or beauty).
Strong creative skills with expertise in digital storytelling short-form video and visual content.
Deep familiarity with social media platforms tools and analytics. Familiarity with AI-driven discovery and measurement tools for influencer and community marketing.
Strong writing and communication skills with an authentic empathetic tone.
Comfortable managing community engagement directly and authentically.
Entrepreneurial digital-native mindset; thrives on experimentation.
Disruptive thinker who goes beyond traditional content models to create impact.
Excited to test new ideas and move quickly while staying true to brand purpose.

Required Experience:

Manager

Social Media & Content Development ManagerLocation: New York NYType: HybridReports to: Vice President Brand & MarketingRole OverviewThe Social Media & Content Development Manager will be responsible for shaping HealthyBabys voice and presence across digital platforms. This person will manage day-to-...

Social Media & Content Development Manager

Location: New York NY

Type: Hybrid

Reports to: Vice President Brand & Marketing

Role Overview

Key Responsibilities

Social Media Strategy & Execution
- Manage HealthyBabys social media platforms (Meta TikTok YouTube etc.) ensuring brand consistency and engagement.
- Develop content calendars that align with brand campaigns product launches and key cultural moments.
- Monitor trends and platform innovations to keep HealthyBaby relevant and culturally connected.
Content Development
- Create and curate content across formats (short-form video photography graphics educational posts).
- Partner with Creative Director to ensure content aligns with brand identity and design standards.
- Incorporate AI into content ideation editing and social listening to enhance storytelling and speed.
- Develop storytelling that educates parents on health safety wellness and HealthyBabys differentiators (EWG Verified science-backed).
Community Engagement
- Foster two-way communication with HealthyBabys parent community responding to comments messages and feedback in a timely and empathetic way.
- Identify opportunities to spotlight user-generated content testimonials and brand advocates.
- Support Influencer & Community Engagement Manager in amplifying collaborations and partnerships.
Performance & Optimization
- Track content performance and social KPIs using insights to refine strategy and optimize engagement
- Provide weekly and monthly reporting to influence go forward strategy..
- Stay current with competitor activity and best-in-class digital campaigns.

Qualifications & Skills

46 years of experience in social media management and content creation for consumer brands (ideally babycare maternal care health & wellness or beauty).
Strong creative skills with expertise in digital storytelling short-form video and visual content.
Deep familiarity with social media platforms tools and analytics. Familiarity with AI-driven discovery and measurement tools for influencer and community marketing.
Strong writing and communication skills with an authentic empathetic tone.
Comfortable managing community engagement directly and authentically.
Entrepreneurial digital-native mindset; thrives on experimentation.
Disruptive thinker who goes beyond traditional content models to create impact.
Excited to test new ideas and move quickly while staying true to brand purpose.