Head of Participant Marketing Analytics

Charlotte, VT - USA

Monthly Salary: Not Disclosed

Posted on: 8 days ago

Vacancies: 1 Vacancy

Job Summary

The ideal candidate will bring deep expertise in consumer marketing within a financial services context strong leadership capabilities and a consultative approach to influence business strategy and execution. They thrive in emerging spaces bring structure to ambiguity and deliver high-impact analytics solutions.

Key responsibilities:

Lead Analytics Strategy: Serve as a strategic partner to senior leadership translating complex data into clear narratives. Define and execute the vision for marketing analytics aligning with business goals and marketing priorities.
Team Leadership: Hire manage and mentor a team of analysts fostering a culture of curiosity collaboration and continuous learning. Set performance goals and manage the team in alignment with HR policies.
Stakeholder Engagement: Serve as a trusted advisor to marketing and business leaders influence and inform strategy and planning decision making.
Campaign Measurement & Optimization: Oversee the development of measurement frameworks dashboards and KPIs to evaluate marketing effectiveness across channels.
Advanced Analytics: Apply statistical modeling machine learning and experimentation (e.g. A/B testing) to improve targeting personalization and ROI. Collaborate with COE teams to enhance predictive capabilities and automation.
Data Infrastructure: Collaborate with data engineering and IT to ensure scalable secure and accessible data pipelines and tools.
Innovation & Trends: Stay current on analytics trends tools and technologies and champion their adoption where appropriate.

Minimal Requirements:

10 years experience in Analytics with progressive leadership
Experience leading teams in Marketing Analytics
Expert level executive level stakeholder management and presentation

Special Factors

Sponsorship

Vanguard is offering visa sponsorship for this position.

About Vanguard

At Vanguard we dont just have a missionwere on a mission.

To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne our mission drives us forward and inspires us to be our best.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members designed to capture the benefits of enhanced flexibility while enabling in-person learning collaboration and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.

Required Experience:

Director

Key responsibilities:

Lead Analytics Strategy: Serve as a strategic partner to senior leadership translating complex data into clear narratives. Define and execute the vision for marketing analytics aligning with business goals and marketing priorities.
Team Leadership: Hire manage and mentor a team of analysts fostering a culture of curiosity collaboration and continuous learning. Set performance goals and manage the team in alignment with HR policies.
Stakeholder Engagement: Serve as a trusted advisor to marketing and business leaders influence and inform strategy and planning decision making.
Campaign Measurement & Optimization: Oversee the development of measurement frameworks dashboards and KPIs to evaluate marketing effectiveness across channels.
Advanced Analytics: Apply statistical modeling machine learning and experimentation (e.g. A/B testing) to improve targeting personalization and ROI. Collaborate with COE teams to enhance predictive capabilities and automation.
Data Infrastructure: Collaborate with data engineering and IT to ensure scalable secure and accessible data pipelines and tools.
Innovation & Trends: Stay current on analytics trends tools and technologies and champion their adoption where appropriate.

Minimal Requirements: