Marketing Director Senior Marketing Manager

Marketing Director / Senior Marketing Manager

WQED Multimedia Pittsburgh PA (Hybrid)
Reports to: President & CEO Fractional CMO

About WQED

WQED Multimedia is an iconic public media institutionone of Americas original educational broadcasters. Today we reach hundreds of thousands of neighbors across southwestern Pennsylvania through five broadcast television channels streaming platforms 24/7 classical radio and education and community engagement programs.

This is a moment of real transformation. With major shifts in media consumption the launch of new digital products like WQED the elimination of our federal funding and growing demand for trusted hopeful local storytelling WQED is evolving from a traditional broadcaster into a multi-platform community resource.

Joining WQED now means helping shape how Pittsburgh connects through story culture and shared experienceson air online and in person.

The Role

We are building a small high-impact marketing team and are open to hiring at different levels depending on experience and strengths. This full-time role may be titled Marketing Director or Senior Marketing Manager and we are open to shaping scope accordingly.

This is a builder role. We are not looking for someone to inherit a fully formed marketing machinewere looking for a collaborative leader who enjoys working in a startup-like environment inside a mission-driven organization.

You do not need to be an expert in every channel. You do need to bring:

• Clear strengths in some areas (campaigns digital growth brand community events etc.)
• Curiosity and fluency across others
• Comfort working collaboratively iteratively and hands-on

You will work closely with a small internal team external partners and colleagues across programming sponsorship education operations and development to help WQED grow audience deepen engagement and show up more clearly and consistently across the region.

This is a hybrid role requiring in-person collaboration at least three days per week at WQEDs studios in Pittsburghs Oakland neighborhood.

What Youll Focus On

This role centers on a few core outcomes:

• Integrated marketing leadership
  Help plan and execute coordinated marketing efforts across digital broadcast social email events and partnershipsaligned to programming membership and community goals.
• Growth and engagement
  Support audience growth streaming adoption and membership by using data testing and segmentation to improve how we reach and engage neighbors.
• Brand and storytelling
  Help express WQEDs refreshed neighborly brand voice across platforms packaging local stories in ways that feel relevant welcoming and human.
• Collaboration and operations
  Build clear workflows calendars and partnerships so marketing efforts are coordinated realistic and effectivenot siloed or last-minute.
• Team and function building
  Contribute to shaping how the marketing team grows over time including future roles partners and tools that complement your strengths.

What Were Looking For

This role may be a good fit if you:

• Have significant (8-12 years) experience leading or owning marketing initiatives with depth in one or more areas (campaigns digital growth brand events community engagement etc.)
• Are comfortable both setting direction and rolling up your sleeves
• Enjoy working in environments that are evolving and imperfect
• Are collaborative curious and comfortable learning alongside others
• Use data and insights to inform decisions but dont wait for perfect information
• Care about local storytelling community connection and mission-driven work

We are less interested in checking every box than in finding someone who brings strong fundamentals clear strengths and an appetite to help build whats next.

Required Application Materials

Cover letter required. Please address the following three prompts:

1. Highlight 23 areas of this role where you have the deepest experience and greatest interest.
2. Share specific examples of impact youve had in those areas (e.g. growth achieved programs launched teams built audiences reached innovative breakthroughs systems improved).
3. What excites you most about joining WQED at this moment

Concise thoughtful responses are preferred. We value clarity and reflection over length.

Why This Role Matters

The person in this role will help shape how WQED shows up to Pittsburgh at a pivotal momenthelping neighbors discover programming participate in community experiences and feel connected to a trusted local institution thats evolving for the future.

Compensation & Benefits

This is a full-time exempt (salaried) position with a pay range of $65000 to $90000 per year commensurate with experience. Benefits include a PPO health insurance plan; employer-paid dental vision disability and life insurance; andafter 12 monthsa 5% employer contribution to a 403(b) retirement plan.

Equal Employment Opportunity

WQED Multimedia is an equal opportunity employer. We celebrate the diversity of the communities we serve and are dedicated to fostering an inclusive supportive workplace for all. Applicants with disabilities or those needing reasonable accommodation may contact .