DIRECTOR OF BRAND & BUSINESS STRATEGY TO WORKSHOP!
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Job Location:
Monthly Salary:
Posted on:
06-11-2025
Vacancies:
1 Vacancy
Job Summary
We at WorkShop are now looking for a Director of Brand & Business Strategy to strengthen our position as a strategic partner to some of the worlds leading consumer and retail brands!
In this senior role youll drive the development of brand and business strategies for key clients from go-to-market activation and retail experience strategy to communication and channel planning. Youll ensure our work creates measurable brand impact and commercial results.
At the same time youll take ownership of WorkShops own brand positioning and marketing narrative ensuring our story is clear differentiated and consistently expressed across markets.
What you will do
Client Brand & Business Strategy:
- Lead strategic development for priority clients across brand positioning retail activation and commercial campaign strategy
- Translate brand direction and business goals into integrated activation strategies across physical retail and digital channels
- Partner closely with Creative Leads Account Directors and Operations teams to turn strategic direction into impactful execution
- Run strategic workshops insight deep-dives market analysis and customer journey mapping
- Guide clients in developing channel strategies that connect brand expression to measurable business outcomes
- Oversee appointed key client P&Ls
Commercial & Growth Strategy:
- Support key account development by identifying growth opportunities and long-term strategic roadmaps
- Play a key role in shaping new business pitches case storytelling and overall strategic narratives
- Bring analytical rigor and structured thinking to complex client challenges
WorkShop Brand Positioning & Marketing:
- Own and evolve WorkShops brand positioning in the market
- Ensure our story who we are what we offer and why it matters is consistently communicated across all touchpoints
- Guide internal content creation (case studies thought leadership awards strategy industry presence)
- Represent WorkShops strategic capabilities externally in client leadership meetings and industry forums
Service Development & Strategic Enablement:
- Identify opportunities to productize strategic and creative services for scalability and margin improvement
- Bring market intelligence and trend insights into the organization to inspire new thinking
- Build strategic frameworks tools and methods that strengthen how we collaborate across teams and markets
Who you are
We believe youre a strategic thinker with a strong passion for brand culture and commerce. You can move seamlessly from big-picture strategy to hands-on activation and are comfortable leading conversations with senior stakeholders. We also believe you:
- Have a solid background in brand strategy marketing strategy or brand activation (agency or brand side)
- Have a proven ability to connect brand building with commercial outcomes
- Have excellent communication and facilitation skills especially with senior clients
- Have experience navigating from board-level framing to tactical activation
- Have curiosity and insight into retail consumer culture shopper psychology and the future of brand experience
- Are fluent in both English and Swedish
WorkShop offers you an exciting job in an international and dynamic organization where there is a short time gap from idea to action. Would you like to join us
Placement: Stockholm HQ NextGenRetailHub (Hybrid)
Start: As soon as possible or according to agreement
Working hours: Full time
Selection and interview process is ongoing; therefore please apply as soon as possible. We dont accept applications by mail apply therefore via add.
Last application day is.
We are WorkShop: the Consumer Experience Agency a leading retail agency in the Nordics dedicated to creating and delivering innovative customer experience for the worlds biggest brands. We do that by offering a complete portfolio of services including data & insights concept field marketing and much more so that we can be a partner to our clients in every step. Join one of our teams around the globe and explore your potential through unique projects pop-ups store concepts or our brand ambassador programs!
Learn more about our company at WorkShop and follow us on Facebook LinkedIn and Instagram!
Key Skills
- Business Development
- Marketing
- Pricing
- Analysis Skills
- Research Experience
- Project Management
- Research & Development
- Strategic Planning
- Financial Modeling
- Leadership Experience
- Management Consulting
- Analytics
About Company
Workshop is a global retail agency building brands for the here and now. From screens to stores to the people behind your brand every impression counts.
