Category Lead (Vertical Services) (all genders)

YOUR IMPACT - YOUR ROLE

As our Category Lead for Vertical Services you will be responsible for scaling Helpling Singapores non-cleaning service categories and transforming them into a key growth engine. You will drive category strategy strengthen operational excellence and build a high-performing ecosystem of partners and service providers.

Youll work across strategy partner management operations and product enablement - ensuring service quality profitability utilisation and customer satisfaction. This role is ideal for someone who enjoys building optimising and scaling business functions from the ground up especially in a fast-moving environment.

WHAT YOU WILL DO:

Category Strategy & Development

• Co-define and execute growth strategy for vertical services aligned with business goals
• Evaluate existing services to identify opportunities for enhancement growth or repositioning
• Develop a sustainable roadmap for category expansion profitability and service excellence

Provider Operations & Partner Excellence

• Establish scalable SOPs and workflows to support provider onboarding readiness and performance
• Build and maintain a healthy pipeline of high-quality service partners to meet demand and utilisation targets
• Set and track performance KPIs for partner agencies and service providers
• Lead partner engagement and improvement initiatives to drive quality retention and accountability
• Equip partner managers with frameworks tools and guidance to achieve performance targets

Service Quality & Provider Experience

• Act as the voice of the provider and champion initiatives that enhance experience satisfaction and feedback loops
• Cultivate a strong service culture with consistency reliability and high-quality delivery

Data-driven Performance & Continuous Improvement

• Analyse commercial and operational performance identify improvement opportunities and implement solutions
• Lead category-level improvement projects to enhance efficiency and service reliability

Cross-Functional Leadership

• Work closely with internal teams to align on goals campaigns and product needs
• Serve as the primary point-of-contact for management on all vertical services matters

WHAT YOU NEED TO SUCCEED

Experience & Skills

• 5 years experience in category management operations or business ownership roles
• Proven experience in marketplaces gig-economy platforms logistics or service businesses preferred
• Strong operational understanding and ability to build structured systems and processes
• Demonstrated ability to drive commercial outcomes and manage partner ecosystems
• Data-driven decision-maker with strong analytical and problem-solving mindset
• Excellent communication and stakeholder management skills

Who you are

• A builder not just a maintainer - excited to create refine and scale systems
  Hands-on resourceful and comfortable balancing strategic and execution work
• Strong leadership presence - able to influence support and elevate team performance
• Customer- and provider-centric with a passion for service quality and improving experiences
• Comfortable in ambiguity proactive in creating clarity and momentum

WHAT YOU CAN EXPECT FROM US

• Competitive compensation and performance bonus
• Opportunity to build and scale a fast-growing business unit in Singapore
• Autonomy to lead strategic initiatives with meaningful business impact
• Hybrid work environment with flexibility and trust
• A diverse international team with ambitious goals and a collaborative culture
• Personal and professional development opportunities - we believe in growing our people as we grow the business

APPLY NOW

Ready to shape the growth of Helplings vertical services in Singapore If you are a strategic operator a builder at heart and excited to lead a category from scale-up to success wed love to meet you.
Apply now and help us redefine home & lifestyle services across APAC.