Brand Manager

Makati City - Philippines

Monthly Salary: Not Disclosed

Posted on: 06-11-2025

Vacancies: 1 Vacancy

Department:

Marketing

Job Summary

Description

12-Month Calendar Management: Lead the creation alignment and execution of a full-year brand calendar that aligns with business goals and cultural moments.
Brand Equity Building: Develop and safeguard Angkas brand positioning tone of voice and core messaging across all channels. Lead campaigns that drive emotional and functional connection with passengers.
Budget and Media Planning: Manage and optimize annual brand budgets (above-the-line and below-the-line) to maximize ROI. Oversee media mix modeling channel strategy and buying through agency partners and internal teams.
Social Media & Community Building: Create and oversee always-on and campaign-specific strategies for social media engagement and brand-building. Champion the development of communities as brand advocates.
Partnerships for Top Funnel Growth: Identify negotiate and manage brand partnerships and sponsorships that drive awareness consideration and trial.
Performance Tracking and Trial Conversion: Drive performance through brand health metrics (awareness top-of-mind NPS) and performance metrics (engagement rates trials up to 3rd repeat booking). Work cross-functionally with CRM product operations and performance marketing teams to incubate new users until they reach habitual booking.
Team Management: Manage and mentor junior brand associates and/or cross-functional

Requirements

Bachelors Degree in Marketing Business Communications or related field.
4 years of brand management experience in top FMCG companies (Unilever P&G Nestlé or similar).
Proven experience in brand strategy development media planning and budget management.
Solid background in social media strategy influencer partnerships and community management.
Experience handling large-scale ATL campaigns (TV OOH Digital) and BTL activations.
Strong analytical mindset able to interpret data and translate into actionable brand strategies.
Excellent stakeholder management and cross-functional leadership skills.
Team management experience required (at least 1-2 direct reports previously managed).
Entrepreneurial spirit comfortable working in a dynamic fast-paced tech environment.

Nice to Have

Previous experience working with or within tech platforms transportation or service apps.
Strong interest in mobility commuter solutions and community building.
Familiarity with CRM platforms and performance marketing tools.

Required Experience:

Manager

Description12-Month Calendar Management: Lead the creation alignment and execution of a full-year brand calendar that aligns with business goals and cultural moments.Brand Equity Building: Develop and safeguard Angkas brand positioning tone of voice and core messaging across all channels. Lead campa...

Description

12-Month Calendar Management: Lead the creation alignment and execution of a full-year brand calendar that aligns with business goals and cultural moments.
Brand Equity Building: Develop and safeguard Angkas brand positioning tone of voice and core messaging across all channels. Lead campaigns that drive emotional and functional connection with passengers.
Budget and Media Planning: Manage and optimize annual brand budgets (above-the-line and below-the-line) to maximize ROI. Oversee media mix modeling channel strategy and buying through agency partners and internal teams.
Social Media & Community Building: Create and oversee always-on and campaign-specific strategies for social media engagement and brand-building. Champion the development of communities as brand advocates.
Partnerships for Top Funnel Growth: Identify negotiate and manage brand partnerships and sponsorships that drive awareness consideration and trial.
Performance Tracking and Trial Conversion: Drive performance through brand health metrics (awareness top-of-mind NPS) and performance metrics (engagement rates trials up to 3rd repeat booking). Work cross-functionally with CRM product operations and performance marketing teams to incubate new users until they reach habitual booking.
Team Management: Manage and mentor junior brand associates and/or cross-functional

Requirements

Bachelors Degree in Marketing Business Communications or related field.
4 years of brand management experience in top FMCG companies (Unilever P&G Nestlé or similar).
Proven experience in brand strategy development media planning and budget management.
Solid background in social media strategy influencer partnerships and community management.
Experience handling large-scale ATL campaigns (TV OOH Digital) and BTL activations.
Strong analytical mindset able to interpret data and translate into actionable brand strategies.
Excellent stakeholder management and cross-functional leadership skills.
Team management experience required (at least 1-2 direct reports previously managed).
Entrepreneurial spirit comfortable working in a dynamic fast-paced tech environment.

Nice to Have

Previous experience working with or within tech platforms transportation or service apps.
Strong interest in mobility commuter solutions and community building.
Familiarity with CRM platforms and performance marketing tools.

Required Experience:

Manager

Key Skills

Digital Marketing
Marketing
Management Experience
Profit & Loss
Analysis Skills
Microsoft Powerpoint
Market Research
Project Management
Product Management
P&L Management
Product Development
Branding

Apply Now

About Company

Angkas

Experience fast and reliable motorcycle taxi and delivery service with the number 1 ride hailing app in the Philippines. Book a ride to beat traffic, or get your things delivered on time. Download the app now.

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