Marketing Technology & Data Consultant Digital Asset Librarian

Career Area:

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar yourejoining a global team who cares not just about the work we do but also about each other. We are the makers problem solvers and future world builders who are creating stronger more sustainable communities. We dontjust talk about progress and innovation here we make it happen with our customers where we work and live. Together we are building a better world so we can all enjoy living in it.

Your Work Shapes the World at Caterpillar Inc.

Cat Digital is the digital and technology arm of Caterpillar Inc. leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide our teams use data technology advanced analytics telematics and AI capabilities to help our customers build a better more sustainable world.

When you join Caterpillar youre joining a global team who cares not just about the work we do but also about each other. We are the makers problem solvers and future world builders who are creating stronger more sustainable communities. We dont just talk about progress and innovation here we make it happen with our customers where we work and live. Together we are building a better world so we can all enjoy living in it.

Job Summary:

As a Digital Asset Librarian at Caterpillar you will be responsible for supporting our enterprise Digital Asset Management (DAM) system and ensuring the millions of digital assets including images videos and documents are accurately cataloged organized and easily accessible across multiple applications throughout the this role youll manage metadata schemas and folder taxonomy oversee asset classification and provide consulting and advanced training to business units. Youll also lead cleanup efforts to maintain data integrity and improve asset findability for our internal and dealer users across the globe.

As a member of the Digital Marketing Content Product Management Team the Digital Asset Librarian will play a strategic role in Caterpillars Content Supply Chain. This critical initiative is focused on driving projects that streamline marketing operations improve data consistency across platforms and enhance how we deliver content to our customers. Your work ensures clean validated data flows through the Adobe application stack enabling seamless asset discovery and reuse. Success in this role requires exceptional attention to detail strong communication skills and the ability to think big picture while appreciating why the smallest details matter.

What You Will Do:

• Maintain Folder Taxonomy: Continuously monitor and enforce folder structure standards ensuring assets are stored in the correct locations and new folders comply with governance guidelines. Collaborate on defining requirements that improve user experience.

• Ensure Metadata Accuracy: Validate that all newly uploaded assets include required metadata and partner with asset authors to uphold best practices for tagging and classification.

• Collaborate Across Teams: Work closely with internal business partners to understand user needs while supporting solutions that align with enterprise standards.

• Champion Governance: Ensure all assets comply with established governance standards to maintain a well-organized user-friendly library and deliver consistent data across all applications.

• Lead Data and Asset Cleanup Efforts: Oversee cleanup activities during DAM migrations including removing duplicate assets validating metadata and reorganizing folders.

• Manage Content Initiatives: Track prioritize and coordinate all content-related projects to ensure critical and time-sensitive tasks are completed on schedule.

• Provide Adobe DAM Support: Develop a deep understanding of the Adobe Asset application to deliver Level 1 support for users assist with troubleshooting specific functions and lead comprehensive training sessions.

• Support Feature Testing: Participate in user testing for new DAM features and functionality providing feedback to improve performance and usability.

• Analyze and Report Data: Use advanced Excel skills to generate reports manipulate data and create clear actionable charts and graphs for stakeholders.

What You Will Have:

Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Creativity: Knowledge of the approaches tools and techniques for promoting creative original thinking and ability to apply it to a variety of business situations.
Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients vendors and peers.
Technical Excellence: Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges.
Strategic Thinking: Knowledge of the importance of big picture thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors service providers contractors consultants and suppliers).
Digital Marketing: Knowledge of processes techniques and platforms of digital marketing; ability to implement or manage digital marketing programs.

Considerations For Top Candidates:

• Bachelors degree preferably in Library Science Information Management Marketing or a related field .or equivalent working experience

• Experience in asset or content management including taxonomy development and metadata organization/classification.

• Knowledge of Product Information Management (PIM) or Content Management Systems (CMS) and how they support enterprise content strategies.

• Background in digital marketing practices and strategies.

• Familiarity with a DAM (Digital Asset Management) system preferably Adobe.

• Experience creating digital marketing content such as copywriting or similar content production roles.

• Strong interest in supporting governance compliance and metadata standardization.

• Detail oriented well organized and accountable with a proven ability to maintain accuracy and consistency across multiple projects.

• Excellent oral and written communication skills with the ability to tailor messaging for diverse audiences including engineering business partners and leadership.

• Demonstrated ability to collaborate effectively across multiple teams and functions.

• Experience with Workflow Automation and Content Supply Chain tools and processes that support content creation and delivery.

• Exceptional interpersonal skills with the ability to handle sensitive emotional or potentially controversial situations effectively particularly during periods of change management.

• Capability to manage projects from start to finish ensuring timelines and deliverables are met.

• Working knowledge of Adobe applications including Assets Workfront the Adobe Creative Suite.

• Proficiency in Microsoft tools including Excel Word Teams and PowerPoint.

What You Will Get:

Working with a Fortune 100 leader you can build your career on a global scale and take advantage of development opportunities with emerging technologies. Weve created an inclusive environment for you to explore your passions make an impact and do the work that really matters. Join Us.

About Caterpillar

Caterpillar Inc. is the worlds leading manufacturer of construction and mining equipment off-highway diesel and natural gas engines industrial gas turbines and diesel-electric locomotives. For nearly 100 years weve been helping customers build a better more sustainable world and are committed to and contributing to a reduced-carbon future. Our innovative products and services backed by our global dealer network provide exceptional value that helps customers succeed.

This Job Description is intended as a general guide to the job duties for this position and is intended for the purpose of establishing the specific salary grade. It is not designed to contain or be interpreted as an exhaustive summary of all responsibilities duties and effort required of employees assigned to this job. At the discretion of management this description may be changed at any time to address the evolving needs of the organization. It is expressly not intended to be a comprehensive list of essential job functions as that term is defined by the Americans with Disabilities Act.

Summary Pay Range:

Compensation and benefits offered may vary depending on multiple individualized factors job level market locationjob-related knowledge skills individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits:

Subject to plan eligibility terms and guidelines. This is a summary list of benefits.

• Medical dental and vision benefits*

• Paid time off plan (Vacation Holidays Volunteer etc.)*

• 401(k) savings plans*

• Health Savings Account (HSA)*

• Flexible Spending Accounts (FSAs)*

• Health Lifestyle Programs*

• Employee Assistance Program*

• Voluntary Benefits and Employee Discounts*

• Career Development*

• Incentive bonus*

• Disability benefits

• Life Insurance

• Parental leave

• Adoption benefits

• Tuition Reimbursement

* These benefits also apply to part-time employees

Any offer of employment is conditioned upon the successful completion of a drug screen.

Caterpillar is an Equal Opportunity Employer Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.

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