Copy Writer
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Job Location:
Johannesburg - South Africa
Monthly Salary:
Not Disclosed
Posted on:
7 days ago
Vacancies:
1 Vacancy
Job Summary
Copywriter Luxury Property Group Johannesburg
Kendrick Recruitment is seeking a talented and creative Copywriter to join a leading luxury property group based in Johannesburg. This role is ideal for a passionate storyteller with a flair for crafting engaging brand-aligned content across multiple platforms within the luxury travel and hospitality sector.
Key Responsibilities:
Copywriting and Content Creation
Develop compelling and persuasive copy for brochures sales materials email campaigns and digital marketing content.
Write engaging scripts for webinars video content and presentations.
Create SEO-optimised website copy that effectively drives engagement and conversions.
Produce sales enablement materials and tailor content for different audience segments across multiple luxury properties.
Edit and proofread all materials to ensure accuracy consistency and alignment with brand standards.
Stay up to date with industry trends and competitor activities to inform fresh and relevant content ideas.
Collaborate with design digital and social media teams to produce cohesive and impactful communications.
Digital Writing and Brand Consistency
Write for digital platforms including websites YouTube and email marketing.
Create compelling titles descriptions and long-form digital content optimised for search visibility and engagement.
Maintain the brands tone of voice warm authentic bold and distinctly South African.
Adapt messaging based on analytics insights while ensuring consistency in tone and style.
Collaboration and Deadline Management
Work closely with marketing teams to support brand campaigns and launches.
Manage multiple writing assignments simultaneously in a fast-paced high-performance environment.
Proactively identify content opportunities and contribute creative ideas to elevate the brands storytelling.
Deliver high-quality work under pressure with exceptional attention to detail.
Requirements and Skills:
Essential Experience
57 years professional copywriting experience within the hospitality or luxury travel industry.
Bachelors degree in Marketing Communications Journalism or a related field.
Strong portfolio showcasing brochure copy digital content and sales materials.
Excellent understanding of SEO principles and digital marketing best practices.
Experience writing across various formats including web social media and video content.
Technical Skills
Exceptional command of written English with flawless grammar and attention to detail.
Working knowledge of Google Analytics and content performance tracking.
Understanding of platform-specific writing requirements and digital engagement strategies.
Personal Attributes
Highly creative with a bold and authentic storytelling approach.
Strong appreciation for South African culture heritage and the natural environment.
Detail-oriented collaborative and able to thrive in a dynamic team environment.
Spirited proactive and passionate about creating memorable brand narratives.
Package:
Salary: Negotiable dependent on experience.
This is an exceptional opportunity for a creative copywriter to bring stories of luxury authenticity and adventure to life while shaping the voice of a respected hospitality brand.
Required Skills:
experience
Company Industry
IT Services and IT Consulting
Key Skills
- Photography
- Proofreading
- Fact check
- Interviewing
- AP Style
- Journalism
- SEO
- Copywriting
- Creative Writing
- Wordpress
- Blogging
- Writing Skills
About Company
Kendrick Recruitment (KR) specialises in finding top candidates for the Hospitality and Tourism Industries worldwide. We focus on providing a high level of personalised service tailored to each individual whether you are a client or candidate. We pride ourselves on listening and under ... View more
