About this role:
Our client is a leading FMCG company in Kenya producing edible oils hygiene personal care and food & beverage products. Our client seeks a leader to drive HORECA channel growth by building key partnerships boosting volume and value sales and executing strategies aligned with business goals.
Responsibilities:
- Develop and execute the HORECA sales strategy to achieve assigned revenue and market share targets.
- Identify growth opportunities in hotels restaurants caterers airlines and other institutional
accounts.
- Plan and monitor channel performance against agreed sales KPIs.
- Acquire and onboard new institutional clients while nurturing existing relationships.
- Conduct regular business reviews with key accounts to ensure satisfaction and growth.
- Negotiate pricing contracts and commercial terms in line with company policies.
- Lead mentor and motivate the institutional sales team to achieve set goals.
- Allocate targets territories and monitor individual and team performance.
- Ensure excellent execution of sales initiatives promotions and activations within the HORECA segment.
- Provide superior customer service and act as the primary escalation point for client issues.
- Collaborate with the supply chain to ensure timely deliveries and efficient order fulfillment.
- Track competitor activities market trends and customer insights to recommend proactive
strategies.
- Prepare accurate sales forecasts pipelines and reports for management.
- Monitor credit control and ensure timely collections from institutional clients.
- Work with Marketing Finance and Operations teams to optimize HORECA offerings.
- Partner with product development to tailor solutions for the institutional channel.
Requirements
- Bachelors degree in Sales Marketing Business Administration or related field.
- MBA is an added advantage.
- Minimum 68 years of experience in sales with at least 3 years in institutional/HORECA sales leadership.
- Strong network within hotels restaurants and catering businesses.
- Proven track record of meeting and exceeding sales targets.
Required Skills:
Strong network within hotels restaurants and catering businesses. Proven track record of meeting and exceeding sales targets. Minimum 68 years of experience in sales with at least 3 years in institutional/HORECA sales leadership. Analytical mindset with proficiency in MS Office / ERP systems.
Required Education:
Bachelors degree in Sales Marketing Business Administration or related field. MBA is an added advantage.
About this role:Our client is a leading FMCG company in Kenya producing edible oils hygiene personal care and food & beverage products. Our client seeks a leader to drive HORECA channel growth by building key partnerships boosting volume and value sales and executing strategies aligned with business...
About this role:
Our client is a leading FMCG company in Kenya producing edible oils hygiene personal care and food & beverage products. Our client seeks a leader to drive HORECA channel growth by building key partnerships boosting volume and value sales and executing strategies aligned with business goals.
Responsibilities:
- Develop and execute the HORECA sales strategy to achieve assigned revenue and market share targets.
- Identify growth opportunities in hotels restaurants caterers airlines and other institutional
accounts.
- Plan and monitor channel performance against agreed sales KPIs.
- Acquire and onboard new institutional clients while nurturing existing relationships.
- Conduct regular business reviews with key accounts to ensure satisfaction and growth.
- Negotiate pricing contracts and commercial terms in line with company policies.
- Lead mentor and motivate the institutional sales team to achieve set goals.
- Allocate targets territories and monitor individual and team performance.
- Ensure excellent execution of sales initiatives promotions and activations within the HORECA segment.
- Provide superior customer service and act as the primary escalation point for client issues.
- Collaborate with the supply chain to ensure timely deliveries and efficient order fulfillment.
- Track competitor activities market trends and customer insights to recommend proactive
strategies.
- Prepare accurate sales forecasts pipelines and reports for management.
- Monitor credit control and ensure timely collections from institutional clients.
- Work with Marketing Finance and Operations teams to optimize HORECA offerings.
- Partner with product development to tailor solutions for the institutional channel.
Requirements
- Bachelors degree in Sales Marketing Business Administration or related field.
- MBA is an added advantage.
- Minimum 68 years of experience in sales with at least 3 years in institutional/HORECA sales leadership.
- Strong network within hotels restaurants and catering businesses.
- Proven track record of meeting and exceeding sales targets.
Required Skills:
Strong network within hotels restaurants and catering businesses. Proven track record of meeting and exceeding sales targets. Minimum 68 years of experience in sales with at least 3 years in institutional/HORECA sales leadership. Analytical mindset with proficiency in MS Office / ERP systems.
Required Education:
Bachelors degree in Sales Marketing Business Administration or related field. MBA is an added advantage.
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