Manager, B2B Campaigns & Vertical Solutions Marketing

Plano, TX - USA

Monthly Salary: Not Disclosed

Posted on: 26 days ago

Vacancies: 1 Vacancy

Job Summary

Position Summary

Headquartered in Englewood Cliffs N.J. Samsung Electronics America Inc. (SEA) the U.S. Sales and Marketing subsidiary is a leader in mobile technologies consumer electronics home appliances enterprise solutions and networks systems. For more than four decades Samsung has driven innovation economic growth and workforce opportunity across the United Statesinvesting over $100 billion and employing more than 20000 people nationwide. By integrating our large portfolio of products services and AI technology were creating smarter sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co. Ltd.
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The Managerof B2B Campaigns & Vertical Solutions Marketingbased in Plano TX will report to the Director of B2B Marketing and will be responsible for the design and execution of vertical solutions creative content and campaigns. This role will focus on developing targeted campaigns content and programs that drive awareness engagement and pipeline growth within assigned verticals and will be accountable for all engagement with the business development and sales teams to design solution content that resonates with industry-specific audiences to create demand in the channel. This role will also be responsible for all management and negotiations for any 3rd party agency support. It should possess a deep understanding of the market through performance measurement competitive insights and category insights.

Campaign Strategy & Execution
- Develop and execute integrated multi-channel marketing campaigns tailored to each assigned vertical market
- Create data-informed campaign plans including audience segmentation messaging frameworks and channel strategies.
- Manage campaign budgets timelines and performance metrics.

Industry Insights & Positioning
- Research and analyze industry trends customer pain points and competitive landscapes to inform marketing strategies.
- Develop vertical-specific value propositions and messaging in partnership with product marketing.
- Collaborate with channel and partner marketing to localize programs where appropriate.

Cross-Functional Collaboration
- Partner with sales enablement to deliver industry-specific content collateral and training.
- Work closely with digital marketing teams to optimize campaigns across paid media email events and content marketing.
- Align campaign performance reporting with business goals and sales pipeline targets.

Performance & Optimization
- Track and report on KPIs such as Brand Health MQLs SQLs pipeline contribution and ROI by vertical.
- Continuously test measure and refine campaigns to improve effectiveness.

Skills and Qualifications

Minimum Qualifications

Bachelors Degree in Marketing Business Communications or related field preferred
5 years experience in B2B marketing ideally with experience managing vertical or industry-specific campaigns
Proven success in developing go-to-market strategies and campaigns for industries
Experience working in or marketing to enterprise or mid-market segments.
Familiarity with account-based marketing (ABM) strategies and tools.
Proficiency with analytics and visualization tools (Tableau Power BI or Google Analytics).
Experience with commercial technologies or consumer electronics
Excellent written & oral communication skills with proven ability to provide clarity in complex situations
Experience producing highly effective presentations to communicate with internal and external customers and executives.
Passion for creating great customer experiences and for solving problems
Ability to work independently quickly and thoroughly to prioritize and complete tasks and meet deadlines
Highly motivated and self-driven
Organized detailed goal-driven and achievement-oriented
Able to critically evaluate data and plans
Able to think strategically and tactically
Comfortable with a highly dynamic and changing work environment

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Life @ Samsung - @ Samsung - full-time employees (salaried or hourly) have access to benefits including: Medical Dental Vision Life Insurance 401(k) Employee Purchase Program Tuition Assistance (after 6 months) Paid Time Off Student Loan Program (after 6 months) Wellness Incentives and many addition regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation based on company division and individual performance.

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At Samsung we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities inspiring our talent to be their true selves. Together we are building a better tomorrow for our customers partners and communities.

* Samsung Electronics America Inc. and its subsidiaries are committed to employing a diverse workforce and provide Equal Employment Opportunity for all individuals regardless of race color religion gender age national origin marital status sexual orientation gender identity status as a protected veteran genetic information status as a qualified individual with a disability or any other characteristic protected by law.

Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process

Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application you have a disability and require a reasonable accommodation in order to participate in the application process please contact our Reasonable Accommodation Team ) or for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.

Required Experience:

Manager

Position SummaryHeadquartered in Englewood Cliffs N.J. Samsung Electronics America Inc. (SEA) the U.S. Sales and Marketing subsidiary is a leader in mobile technologies consumer electronics home appliances enterprise solutions and networks systems. For more than four decades Samsung has driven innov...