Audience Strategist (Hybrid)

Experian

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profile Job Location:

New York City, NY - USA

profile Monthly Salary: Not Disclosed
Posted on: 30+ days ago
Vacancies: 1 Vacancy

Job Summary

Audigent a part of Experian is the leading data activation curation and identity platform. Audigents pioneering data platform unlocks the power of privacy-safe first party data to maximize addressability and monetization of media at scale without using cookies. As one of the industrys first data curation platforms powered by its unique identity suite (Hadron ID) Audigent is transforming the programmatic landscape with its SmartPMP ContextualPMP and CognitivePMP products which use artificial intelligence and machine learning to package and increase consumer-safe data with premium inventory supply at scale.

As an Audience Strategist on the Audience Strategy team youll play a pivotal role in shaping strategic recommendations for Brand and Agency Partners. This position offers a unique opportunity to collaborate and gain hands-on experience in the fast-paced world of programmatic advertising.

This is a hybrid role requiring two days per week in the office. You will report to the Senior Data Strategy Director.

Youll have the opportunity to:

  • Partner with Sales and Audience Strategy counterparts to craft compelling responses to RFPs from Brand and Agency Partners including audience and media proposals that align with client goals and showcase Experians product suite.
  • Work with Technical and Curation teams to support PMP activations and ensure seamless execution.

Qualifications :

Your background:

  • 1 year of experience in programmatic advertising digital marketing or a related field.
  • Familiarity with the programmatic ecosystem with an understanding of audience segmentation targeting strategies across digital channels and media metrics/KPIs.
  • Proficiency in Microsoft Office Suite (Excel PowerPoint Word Outlook).
  • Familiarity with project management tools such as Jira Trello or .
  • Bachelors degree required.

Additional Information :

Benefits/Perks:

Audigent a part of Experian is the leading data activation curation and identity platform. Audigents pioneering data platform unlocks the power of privacy-safe first party data to maximize addressability and monetization of media at scale without using cookies. As one of the industrys first data cur...
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Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, ... View more

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