Sr. Paid Media Strategist
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Job Location:
Houston, MS - USA
Monthly Salary:
Not Disclosed
Posted on:
13 hours ago
Vacancies:
1 Vacancy
Job Summary
Were looking for a Sr. Paid Media Strategist someone whos ready to grow with our this position youll be responsible for developing and executing cross-channel media plans with a focus on television and out of home for the organization including but not limited to brand service line research philanthropic health plan and Austin market campaigns. The Paid Media Strategist leverages expertise in traditional media buying vendor relationship management and frequently collaborates with integrated channel partners.
Think youve got what it takes
Job Duties & Responsibilities
Develops cross-channel media plans with a primary focus on TV and OOH across local and national markets
Utilizes tools such as Comscore Strata and station/vendor platforms to forecast place and evaluate media
Develops and maintains strong relationships with TV stations OOH vendors rep firms and platform partners
Negotiates rates packages and added value to maximize efficiency and campaign impact
Stays informed on new market opportunities inventory changes and industry trends
Oversees trafficking proof-of performance delivery tracking and makegoods
Manages full billing workflow including invoice reconciliation and resolution of discrepancies
Prepares reports with insights optimizations and forward-looking recommendations
Skills & Requirements
Bachelors degree in marketing/advertising journalism healthcare hospitality/events or related field required
Masters degree in business administration health administration or MS in related field preferred
3 years of traditional media planning and buying experience required and experience with industry-standard buying tools such as Comscore Strata Extreme Reach or other related buying tools required
Local and national buying experience preferred
Prior agency and/or healthcare experience preferred
Required Experience:
Senior IC
Key Skills
- Diploma
- Abinitio
- Cost Accounting
- Cyber Security
- CRM
- AV
About Company
Since 1954, Texas Children’s has been leading the charge in patient care, education and research to accelerate health care for children and women around the world. When you love what you do, it truly shows in the smiles of our patient families, employees and our numerous accolades suc ... View more
