Own Summit Club loyalty strategy and execution
Own the product vision roadmap and execution for Summit Club Backcountrys paid loyalty subscription.
Partner with marketing analytics and finance to grow membership improve retention and increase member lifetime value.
Define and evolve benefits experiences and mechanics that differentiate Summit Club.
Integrate loyalty across the full customer journey.
Drive lower funnel conversion and experience:
Own the cart checkout receipt wishlist and post purchase experience.
Lead CRO initiatives across the lower funnel.
Balance speed clarity trust and margin.
Ship fast high quality improvements with engineering.
Data driven growth and optimization
Define success metrics for loyalty and funnel initiatives.
Use experimentation and analysis to prioritize work.
Adjust strategy based on performance.
Cross functional leadership
Work closely with engineering design marketing merchandising analytics and operations
Translate business goals into product requirements.
Influence strategy through clear communication.