Sr Marketing Platform & Capabilities Mgr

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Media Analytics is a team of visionaries and problem solvers who apply rigorous analytics to guide and optimize T-Mobiles enterprise paid media investments. We combine deep data fluency with strong business acumen to uncover the drivers of performance across the entire media funnel. Our insights directly influence leadership decisions on media strategy and spend. Join us to unleash your intellectual curiosity and help shape the future of the Un-carriers media strategy.

***This position must be located in Bellevue WA. This is a hybrid schedule requiring at least 3 days a week in office.

What Youll Do

This role sits within the Data Analytics (Analytics Stewardship Capabilities) team part of Media Analytics.

We are seeking an observant meticulous and technically fluent problem solver who thrives at the intersection of data media operations and technology. The focus of this role is Platform Management supporting paid media optimization attribution and analytical initiatives through day-to-day platform operations data asset management and related technical integrations and projects.

Youll navigate a complex and fragmented ecosystem of media and data platforms each with its own UX data model and vocabulary to ensure information is accurate consistent and actionable. Success requires curiosity exceptionally structured thinking and the ability to connect business objectives with technical realities.

This role demands a rare combination of operational experience and technical acumen. You should be comfortable managing and troubleshooting systems understanding how data flows across platforms and translating between the perspectives of marketing analytics development and governance teams. Youll help shape and manage our data assets across multiple campaign operationsfacing platforms influence platform configurations partner on data integrations and contribute to governance frameworks that ensure readiness quality and consistency across environments.

MAIN RESPONSIBILITIES

• Platform Operations and Stewardship
  • Own daily platform operations across multiple paid media platforms supporting metric setup data asset management and data readiness in collaboration with Media Operations Media Analytics and external partners.
  • Translate across teams platforms and functions aligning business needs data logic and technical implementation.
  • Monitor and maintain data health validating feeds audience sizes and metric volumes for accuracy and consistency.
  • Troubleshoot and resolve issues related to data capture ingestion and configuration documenting findings and resolutions.
  • Partner with Campaign Ops Media and Analytics teams to improve processes and ensure systems support campaign activation and measurement.
  • Advise as a subject matter expert (SME) on audience and conversion data requirements balancing data quality feasibility and business priorities.
  • Manage stakeholder relationships clarify ownership and maintain documentation to ensure smooth collaboration and operational continuity.
  • Integrations Enhancements and Continuous Improvement (50%)
    • Configure and optimize platforms for data capture and interoperability evaluating implications for operations automation and analytics.
    • Partner with Technology and Development teams on implementation troubleshooting and QAproviding clear context requirements and priorities for both immediate and long-term initiatives.
    • Define test and validate integrations (e.g. pixels tracking parameters CRM-to-media connections) to ensure accurate data collection and activation workflows.
    • Perform QA and exploratory data analysis using SQL or similar tools to confirm data quality integrity and successful data transfers.
    • Champion governance privacy and compliance ensuring all configurations and data exchanges adhere to stewardship and ethical standards.
    • Adopt a trust but verify mindset validating assumptions and communicating results transparently across teams.
    • Contribute to future capability design partnering on integration or enhancement projects and proposing scalable future-proof solutions.
    • Stay informed of evolving MarTech and AdTech capabilities assessing opportunities to improve automation data flow and usability.
    • Perform other duties or projects as assigned maintaining alignment with leadership direction and proactively seeking guidance when overall data health readiness and quality balancing business and technical considerations to identify priorities and next steps.
    • Contribute to continuous improvementpartner on integration and enhancement projects evaluate platform capabilities and propose future-proof solutions to close capability gaps.
    • Stay informed of emerging MarTech and AdTech capabilities assessing opportunities to enhance automation interoperability and data usability.
    • Perform other duties or projects as assigned maintaining alignment with leadership direction and proactively seeking guidance and input when needed.

QUALIFICATIONS

• Education:
  • Bachelors degree required in a quantitative field such as Engineering Science Mathematics or Information Systems. A Masters degree or PhD is a plus.
• Work Experience:
  • 58 years of experience in marketing operations data analytics or platform management with emphasis on day-to-day platform support and campaign enablement.
  • Hands-on experience in CRM and Media operations ideally covering both paid digital media (Display Video Social Search OTT) and customer communication channels (Email SMS Direct Mail).
  • Proven ability to partner with developers and IT teams to define test and implement data or platform integrations.
  • Experience with QA processes including writing and executing test cases for configuration or data validation.
  • Working familiarity with data structures and front-end web technologies (HTML CSS JavaScript) for tagging and data capture.
  • Proficient in SQL and Excel for data validation troubleshooting and quality checks.
  • Awareness of data engineering and business intelligence workflows (this role supports but does not build data pipelines or dashboards).
• Personal Attributes:
  • Highly observant meticulous and proactive with a habit of investigating how systems work and why and constantly verifying information gathered across different sources.
  • Exceptional prioritization and time management skills able to triage and manage high volumes of requests pings and outreach while maintaining focus on strategic priorities.
  • Strong communication skills adaptable to technical and business audiences alike.
  • Organized and dependable comfortable managing multiple workstreams in a fast-paced environment.
  • Demonstrated curiosity and continuous learning mindset in evolving MarTech/AdTech ecosystems.
  • Ability to work independently with limited structure while taking direction and feedback from the manager recognizing opportunities and prioritizing based on broader business goals.

At least 18 years of age
Legally authorized to work in the United States

#CareersNotJobs

Base Pay Range: $96700 - $174400

Corporate Bonus Target: 20%

The pay range above is the general base pay range for a successful candidate in the role. The successful candidates actual pay will be based on various factors such as work location qualifications and experience so the actual starting pay will vary within this range.

At T-Mobile employees in regular non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employees eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location T-Mobile our benefits exemplify the spirit of One Team Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases offering medical dental and vision insurance a flexible spending account 401(k) employee stock grants employee stock purchase plan paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave family building benefits back-up care enhanced family support childcare subsidy tuition assistance college coaching short- and long-term disability voluntary AD&D coverage voluntary accident coverage voluntary life insurance voluntary disability insurance and voluntary long-term care insurance. We dont stop there - eligible employees can also receive mobile service & home internet discounts pet insurance and access to commuter and transit programs! To learn about T-Mobiles amazing benefits check out.

Never stop growing!
As part of the T-Mobile team you know the Un-carrier doesnt have a corporate ladderits more like a jungle gym of possibilities! We love helping our employees grow in their careers because its that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity youre living our values while investing in your career growthand we applaud it. Youre unstoppable!

T-Mobile USA Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age race ethnicity color religion creed sex sexual orientation gender identity or expression national origin religious affiliation marital status citizenship status veteran status the presence of any physical or mental disability or any other status or characteristic protected by federal state or local law. Discrimination retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.

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