Web & Analytics Lead (FTE)

WEB & ANALYTICS LEAD

INVEST OTTAWA MARKETING & COMMUNICATION

Reporting to the Senior Manager Digital Marketing the Web & Analytics Lead contributes to the success of Invest Ottawas digital marketing and communications strategy by ensuring the organizations web presence is engaging accessible and data-informed. This role supports the ongoing development optimization and analysis of web platforms and digital performance metrics enabling stronger storytelling audience engagement and organizational impact.

• 10 days per month required in the office at Bayview Yards
• Corporate Pay Band C: $60800- $91200
• Hiring Salary Range: $60800-$83600
• Reason for opening: New Role
  

WHAT YOU WILL BE DOING:

• Lead the management design development and optimization of Invest Ottawa websites across business lines (Invest Ottawa Area X.O and Bayview Yards)

• Plan implement and test new features integrations and enhancements in collaboration with the Senior Manager Digital Marketing.
• Monitor and optimize site performance ensuring compliance with accessibility (WCAG 2.1 AA) SEO and UX best practices.
• Maintain and improve site architecture usability and content structure to deliver seamless experience for diverse audiences.

• Leverage data and user insights to drive continuous improvement and innovation.
• Manage analytics platforms (Google Analytics 4 Tag Manager Looker Studio or similar) to capture interpret and visualize web and campaign performance
• Develop dashboards and reports that provide actionable insights and support data-informed decision-making.
• Track and analyze KPIs such as traffic engagement conversions and effectiveness ensuring data integrity across systems.

• Partner with marketing communications creative and IT teams to support integrated campaigns align digital tools and enhance user journeys.

• Coordinate with external vendors on web development and analytics initiatives.

• Build digital literacy across teams through training documentation and internal resources.

• Diagnose and resolve web performance tracking and data integrity issues balancing technical requirements with strategic goals.
• Use advanced analytics to inform strategy anticipate risks and recommend proactive solutions
• Support campaigns and events with digital tracking analysis and timely performance reporting
• Maintain documentation for analytics tagging and reporting processes to ensure consistent scalable execution.

WHAT YOU HAVE ACCOMPLISHED/GAINED THROUGHOUT YOUR CAREER:

• Post-secondary education in Digital Marketing Data Analytics Web Design/Development or a related discipline or an equivalent combination of education and professional experience.

• Minimum 5 years of experience in web management analytics or digital strategy roles.

• Proficiency in Google Tag Manager and data visualization tools (e.g. Looker Studio Power BI).

• Certification in Google Analytics (GA4) and other digital marketing analytics platforms and tools considered an asset.

• Demonstrated experience working with CRMs (Microsoft Dynamics HubSpot etc e-mail analytics and data visualization tools.

• Hands-on experience managing and maintaining CMS-based websites (e.g. WordPress Drupal) including implementing technical updates and troubleshooting issues.

• Working knowledge of HTML CSS and web development practices to support content implementation analytics tagging and performance optimization.

• Strong understanding of SEO web accessibility and UX best practices.

• Strategic thinker with strong analytical and technical acumen.

• Collaborative creative solution-oriented and highly detail-focused.
• Comfortable balancing long-term strategy with day-to-day execution.
• Committed to continuous learning and digital innovation.
• Ability to translate complex data into clear actionable insights and recommendations for non-technical audiences.
  
• Excellent communication organization and problem-solving skills.
• Awareness of evolving digital trends including AI-driven analytics and automation in marketing technology is an asset.
  

Do you have some of these skills but maybe not all We still encourage you to apply as we would love to review your unique applicationand learn more about you!

At Invest Ottawa and Bayview Yards we know that diversity inclusion and a sense of belongingness are critical success factors for globally competitive organizations and are required to drive sustainable wealth creation and prosperity across our region. We prioritize the creation of an inclusive culture and infuse diversity into our programs operations and governance. As an equal opportunity employer that doesnt simply accept difference but celebrates support and thrives because of it we invite all qualified candidates to apply and especially encourage those who identify as members of underrepresented groups.

Invest Ottawa and Bayview Yards are determined to provide a barrier-free work environment starting with the hiring process. If you require accommodation during any phase of the evaluation process please contactto request specialized accommodation. Do know all information received in relation to accommodation will be kept confidential.

At Invest Ottawa and Bayview Yards we are focused on doing better and committed to leading by example because its whats best for us our culture and our community.