Specialist, Digital Insights and Performance
Share
Job Location:
Monthly Salary:
Posted on:
04-11-2025
Vacancies:
1 Vacancy
Job Summary
Please note this role will work in a hybrid environment. The successful candidate must be located near a Canadian Blood Services site and will be working a mixture of on-site and off-site work based on the parameters for our operations to meet the needs of our donors our staff and our communities. Currently employees are expected to have an in-person presence for at least 40% of their work time. This requirement may vary depending upon circumstances.
Job category: Communications marketing and public affairs
Job posting ID: 7928
Employment status: Regular full-time
Positions anticipated start date:
Classification: PTS/MGT/IT B
Salary/Rate of pay: $69229 - $82145
Application deadline:
- This external job posting may close earlier than the advertised deadline. We recommend applying as soon as possible.
Application requirements:
- Your up-to-date resume.
- Job specific cover letter.
- We recommend you save a copy of the job posting for reference throughout the recruitment process.
Do you currently work for Canadian Blood Services All employees must apply via the internal career page.
Together we can make all the difference in the lives of others.
Be part of a dynamic collaborative and caring organization committed to saving and improving lives. Thousands of patients depend on us every day for reliable access to safe blood plasma stem cells and organs and tissues.
If you are looking for a rewarding experience with a values and mission-driven team join Canadas Lifeline and make a meaningful difference.
We acknowledge that the work of Canadian Blood Services spans many Territories and Treaty areas across the country and we are grateful for the Traditional Knowledge Keepers and Elders who have guided us in this important work. We recognize the land and waters that have inspired our work and offer gratitude to those Indigenous peoples on whose territory we work live and play.
About the role
Canadian Blood Services is looking for a Regular full-time Specialist Digital Insights and Performance to join our dynamic Integrated Marketing team.
In this role youll combine expertise in Google Analytics UX metrics and data visualization with strategic thinking to shape roadmaps define success measures and ensure our digital initiatives deliver measurable impact. You will also be responsible for continuously monitoring audience behaviour to flag issues investigate traffic fluctuations identify trends and translate those insights into actionable recommendations for stakeholders.
Formula for success
- Leveraging your analytical skills you will own analytics tracking across all digital platforms.
- You will build dashboards and reports that turn data into actionable insights.
- Drawing from your keen eye for detail you will monitor and maintain data integrity quickly repairing tracking issues.
- You will analyze user behavior and KPIs to drive engagement and conversation.
- Lead A/B testing and optimize based no results.
- You will ensure accurate data collection with GA4 Tag Manager and related tools.
- Harnessing your excellent interpersonal skills you will collaborate with cross-functional teams to improve digital experiences.
- Integrate digital data with organizational datasets for deeper insights.
- You will define success measures and advise on data-driven strategies.
- Stay ahead of trends in analytics and optimization.
Desired education and skills
- Post-secondary level education in a relevant discipline from a recognized academic institution preferably a university degree in data science analytics marketing or business. A combination of relevant skills and experience.
- A minimum of five (5) years of experience in digital analytics or related role ideally within a digitally complex organization.
- Expert-level proficiency in Google Analytics (GA4) Google Tag Manager and related tools.
- Extensive knowledge of database management data architecture Excel MS Word PowerPoint and web-based technology.
- Strong experience with UX and digital experience metrics (e.g. engagement funnels retention task completion).
- Strong communication skills with the ability to tell stories with data and influence stakeholders. Able to translate data insights to non-technical audiences.
- Experience preparing data for analysis: sourcing information from multiple systems cleaning and validating it for accuracy and integrating this information into usable formats for reporting and dashboards.
- Strong data and statistical analysis and knowledge application.
What we offer you
- 4 weeks vacation.
- Annual performance award up to 6%.
- Comprehensive group health dental and vision benefits for you and your family.
- Defined benefitpension plan.
- Employee discounts wellness program professional resources.
What you can expect
- This role will work in a hybrid environment with requirements to be onsite at Canadian Blood Services location 40% of the time/2 days of the week.
- Shift/hours - Monday to Friday 37.5 hours a week 7.5 hours a day.
Diversity and inclusion play a vital role in ensuring health equity for patients across Canada. We are committed to reflecting Canadas population in our organization and fostering an environment where all employees can be their authentic selves with equal opportunities to succeed and contribute.
If this role resonates with you we encourage you to apply by providing your up-to-date resume. This could be your first step towards a meaningful and inspiring career. Come to work each day knowing that you save lives.
We thank all applicants for their interest. However only those considered for an interview or those invited to participate in an assessment will be contacted. Emails are sent directly from our system to ensure you receive them please add and to your safe senders list.
Applicants who require accommodation should discuss their needs with us.
#INDCBS
#LI-HYBRID
Required Experience:
IC
Key Skills
- Arabic Speaking
- Access Control System
- B2C
- Account Management
- Legal Operations
- Broadcast
About Company
Be a hero by joining Canada’s national stem cell registry or, if you’re an expectant mother, consenting to donate cord blood to Canadian Blood Services.
