Sr. Digital Advertising Specialist, Latin America & Caribbean
Share
Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Ingersoll Rand is committed to achieving workforce diversity reflective of our communities. We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age ancestry color family or medical care leave gender identity or expression genetic information marital status medical condition national origin physical or mental disability political affiliation protected veteran status race religion sex (including pregnancy) sexual orientation or any other characteristic protected by applicable laws regulations and ordinances.
Job Title:Senior Digital Advertising Specialist
Location: Brazil Colombia Chile and Mexico
Remote in Brazil
About Us
Ingersoll Rand is a global market leader with a broad range of innovative and mission-critical air fluid energy and medical technologies providing services and solutions to increase industrial productivity and efficiency.
We think and act like a 160-year-old start-up company. We are driven by an entrepreneurial spirit and an ownership mindset.
As part of the international demand generation center of excellence we provide digital advertising services to all business units across the globe.
Job Summary
The position is for a Senior Digital Advertising Specialist responsible for all paid advertising in Latin America and the Caribbean (LAC). The role combines hands-on campaign management on platforms such as Google Ads LinkedIn Facebook and Instagram with strategic leadership working in partnership with the regional Demand Generation team to align paid media actions with funnel objectives and implement industry innovations. While reporting to the global Paid Advertising Center of Excellence the professional will work daily integrated with the LAC team leading executing and optimizing campaigns that will generate measurable impact on the regions business results.
Responsabilities
Manage and optimize paid campaigns on Google Ads (Search Display Shopping Video) LinkedIn Facebook/Instagram and other platforms balancing daily execution and strategic improvements.
Conduct A/B and multivariate testing on creatives copy targeting and bidding strategies to maximize performance.
Act as a dedicated specialist for the Latin America and Caribbean (LAC) region ensuring alignment with funnel objectives and cultural linguistic and regulatory adaptation.
Configure monitor and optimize conversion tracking in GA4 Salesforce and Eloqua ensuring accurate lead attribution and pipeline impact.
Create dashboards and analytical reports that connect campaign performance to business results generating actionable recommendations.
Explore innovations and new digital advertising practices testing trends and sharing relevant insights for the LAC audience.
Collaborate with marketing content creative and web teams aligning paid campaigns with regional priorities and optimizing assets and landing pages.
Manage and optimize paid media budgets by forecasting expenses maximizing ROI and redirecting investments to high-performing campaigns
Education & Experience
Bachelors degree in Marketing Communications Business or related field
Experience managing paid digital campaigns ideally in both agency and in-house environments. Proven success managing Google Ads (Search Display Shopping Video) LinkedIn Ads and Facebook/Instagram Ads in a B2B context
Experience managing advertising budgets and delivering measurable ROI tied to funnel and pipeline goals
Strong working knowledge of Google Analytics 4 (GA4) conversion tracking and attribution models
Experience integrating paid advertising with CRM/Marketing Automation platforms (Salesforce Eloqua or equivalent)
Proficiency in MS Excel (pivot tables formulas data analysis)
Fluency in Spanish and/or Portuguese (native-level) Strong written and verbal communication skills in English
Travel & Work Arrangements/Requirements
Remote-based might require travel a few times a year.
Ingersoll Rand Inc. (NYSE:IR) driven by an entrepreneurial spirit and ownership mindset is dedicated to helping make life better for our employees customers and communities. Customers lean on us for our technology-driven excellence in mission-critical flow creation and industrial solutions across 40 respected brands where our products and services excel in the most complex and harsh conditions. Our employees develop customers for life through their daily commitment to expertise productivity and efficiency. For more information visit .
Required Experience:
Senior IC
Key Skills
- Sales Experience
- Digital Marketing
- Marketing
- Google AdWords
- Google Ads
- Account Management
- Adobe Audience Manager
- Agency Management
- Social Media Advertising
- DoubleClick
- DoubleClick for Publishers
- Lead Generation
About Company
Driven by an entrepreneurial spirit and ownership mindset, committed to helping make life better. We provide innovative and mission-critical industrial, energy, medical and specialty vehicle products and services across 40+ respected brands designed to excel in even the most complex a ... View more
