Digital Marketing Specialist

Job Description

Axis has something great to offer!We are looking for a Digital Marketing Specialist for Southern Europe located at our office in Madrid.

WHAT IS AXIS
Axis is a fast-growing and innovative IT company with a global footprint. Our products and solutions focus on security surveillance and remote monitoring based on innovative modern and open technology platforms. This is a Swedish-based company with around 5000 employees in more than 50 countries. Axis offers a multicultural workplace with an open corporate culture. We allow and spur our employees independent thinking. Here we bring together talented and creative people working towards the same goal - innovating for a smarter safer world!

WHAT WILL YOU DO AS DIGITAL MARKETING SPECIALIST

The main purpose of this role is to translate the companys business strategies and objectives into successful digital strategies that boost brand awareness drive lead generation and nurture customer relationships through digital channels. This position is critical in aligning with EMEA strategic priorities and business goals to enable business growth across the Southern Europe (SEUR) region. The Digital Marketing Specialist SEUR will drive the digital marketing strategy for France Italy Spain and Portugal. This person will create and execute the digital programs including analytics setup lead generation workflows and lead follow-up by sales prospect nurturing strategies and channel and end-customer engagement initiatives.

Your main activities will include:

Digital Marketing Strategy and Execution

• Implement and optimize EMEA campaigns in SEUR
• Develop and implement integrated digital marketing programs across channels
• Create together with the team the SEUR digital roadmap best practices and programs

Lead Generation and Conversion Optimization

• Optimize lead generation and conversion strategies by refining key touchpoints in the marketing funnel
• Understand how the right customer data and integration enables smarter and more efficient marketing
• Coordinating and monitoring digital lead generation activities

Data Analysis and Reporting

• Measure lead volume conversion rates and campaign effectiveness to ensure continuous improvements and ROI
• Monitor all activities create custom dashboards and suggest actions for improving campaigns
• Optimize conversion rates and drive marketing-qualified leads to the sales team
• Monitor and report on competitive digital performance and activities

Digital Marketing Education and Vendor Management

• Oversee the digital marketing budget for the SEUR region ensuring resources are allocated effectively
• Drive education and upskilling of digital competencies within SEUR serve as Axis platform expert and schedule periodic trainings
• Evaluate the needs of the market and research customer trends

WHO ARE WE LOOKING FOR
We are looking for a driven and self-motivated team player with high ambitions and an ability to act efficiently. We see that this person has a strong analytical data driven and precise mindset and great understanding of the marketing profession. The person needs to have the ability to manage time and prioritize. Great communication and collaboration skills are key when working together with the SEUR marketing and sales team but also within the EMEA organization. Moreover we are looking for someone who is aligned with the Axis Core Values!

Apart from this we would like you to see if you have/are:

• Degree in Marketing Digital Marketing or a related field.
• 5-7 years of experience in digital marketing in the B2B sector
• Proven record of driving business growth lead generation and meeting KPIs
• Experience developing integrated digital marketing strategies across multiple channels
• Have strong expertise in tools such as Google Analytics Google Ads LinkedIn Campaign Manager and Sales Navigator
• Familiarity with CRM platforms (e.g. Salesforce Pardot)
• Excellent project management and organizational skills
• Ability to collaborate with cross-functional and regional teams
• Data-driven mindset with a passion for analytics
• Demonstrating flexibility and adaptability in a fast-paced environment
• Exceptional communication skills in English and Spanish (written and spoken)

It will be an advantage if you have/are:

• Experience working in the IT or security sector
• Fluent in French or Italian

WHAT CAN AXIS OFFER

At Axis you will be working within an international organisation surrounded by enthusiastic people in an open-minded and innovative culture. Besides this Axis is proud to offer:

• Internal events in Spain SEUR and EMEA region.
• Meal vouchers
• Health insurance for employees and their families
• Pension plan
• 100 days parental leave (gender neutral)
• Yearly Gym Allowance

READY TO ACT

Axis is a company realizing the benefits of a diverse workforce. We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to disability race color religion gender gender identity or expression sexual orientation national origin genetics nor age.

To be considered for this process please submit your CV and Cover Letter in English.

Type of Employment

Posting End Date

Certain roles at Axis require background checks which means applicable verifications will be done in these recruitments. Notice will be provided before we take any action.

About Axis Communications

We enable a smarter safer world by creating innovative solutions for improving security and business performance. As a network technology company and industry leader we offer solutions in video surveillance access control intercom and audio systems enhanced by intelligent analytics applications.

With around 5000 committed employees in over 50 countries we collaborate with partners worldwide. Together we thrive in our friendly open and collaborative culture and inspire each other to think beyond the expected. United by our commitment to inclusion diversity and sustainability we consistently seek to develop our skills and way of working.

Lets create a smarter safer world

For more information about Axis please visit our website .

Listen to Get To Know Axis Podcast