Senior Product Manager – Campaigns and Content

At Constant Contact we are seriously awesome people who take ownership and make an impact by operating with the mindset integrity and courage of a small business owner.Theres something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams. Here we all play an integral part in helping business owners entrepreneurs non-profits and individuals to succeed by giving them all the help and tools they need to grow online. Were energized by new challenges and new possibilities-and were just getting started!

We have an opening for a Senior Product Manager Campaigns and Content focused on helping early-stage entrepreneurs grow their audience and turn followers into repeat customers through simple modern lead-capture experiences. Your strategic leadership will directly influence the overall product roadmap technical direction and overall customer satisfaction translating directly into business results.

The Senior Product Manager Campaigns and Content will own our Audience Growth campaign experiences (Lead Magnet and Signup Landing Pages products) defining how Constant Contact helps customers build and nurture their contact lists from day one. This role sits on the Core Product team (reporting to the Leader of Campaigns and Content) and works closely with the Early Customer Journey Growth Band the cross-functional group building high-volume entry experiences that help people just getting started with their business ideas.

Our goal is to meet early-stage entrepreneurs where they are: on social mobile and at the start of their digital journey and to give them simple delightful ways to grow and activate their audience. Youll shape the future of Campaigns and Content at Constant Contact from link in bio flows and lead magnets to QR codes giveaways and automated follow-up campaigns creating the easiest way for small businesses to turn attention into relationships.

What Youll Do:

• Set Direction: Define and execute the product strategy for Campaigns and Content (Lead Magnet Signup Pages etc) balancing near-term activation wins with long-term audience growth.
• Modernize Acquisition: Build simple audience growth first experiences for Campaigns and Content think link-in-bio promo codes and giveaways that make it effortless for new users to grow their lists.
• Customer Value Delivery: Facilitate the ideation validation and delivery of customer value emphasizing iterative improvements and a deep understanding of whats working and not working for our users.
• Drive Activation & Conversion: Optimize how early users capture leads and transition into email marketing improving the path from first signup to first send.
• Collaborate Cross-Functionally: Partner with Design Engineering Marketing and Growth to ship features that expand reach drive conversion and improve onboarding flows.
• Use Data to Drive Impact: Identify the biggest opportunities to grow adoption and engagement using insights from usage data funnel analytics and customer research.
• Champion Simplicity: Ensure the Campaigns and Content experience remains fast intuitive and valuable whether its a creator using a QR code or a local business launching a simple signup form.

Who You Are:

• 5 years of Product Management experience in SaaS SMB or growth-oriented products.
• Proven track record driving measurable customer acquisition or list-building growth.
• Deep empathy for small business owners creators and early entrepreneurs you understand how they market and grow their audiences.
• Strong understanding of digital marketing fundamentals: lead capture landing pages automation and CRM flows.
• Highly collaborative able to influence and align across Core Product Engineering and Growth teams.
• Comfortable operating at different altitudes: defining vision while executing on iterative experiments.
• Data-driven decision maker who uses experimentation and metrics to guide prioritization.
• Excited by fast-paced high-growth cross-functional environments.

Why This Role Matters:

Audience Growth is the front door to Constant Contact the first moment a new user experiences our value. As a Senior PM you will define how we meet customers at the start of their journey helping them turn audience interest into lasting relationships.

Youll shape one of the most visible and impactful parts of our product portfolio bridging Core Product and Growth and directly contribute to our goal of driving tens of thousands of new customer adds through simple value-adding experiences.

#LI-HK1 #LI-Remote

Why Youll Love Us:

• We celebrate one anothers differences. We are proud of our culture of diversity and inclusion and were always working hard to strengthen and improve this culture. We have programs in place that bring us together on important issues and provide educational opportunities for all employees.
• Join the experts. If youre passionate about supporting businesses and organizations you wont find a better spot to share your talent. Were dedicated to improving the quality of our product from a customer standpoint and have a true desire to enable the success of businesses non-profit organizations and community groups.
• Youll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business take on stretch assignments seek coaching opportunities and professional development opportunities.
• A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family

At Constant Contact were all about work flexibility and are proud to serve our customers as a hybrid workforce. Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate in-person participate in live trainings and socialize with colleagues.

Application Deadline: 30 days. We may fill this job opening prior to the deadline if a candidate is selected by us.

Vision6 Pty Limited is an affiliate of Constant Contact Inc. and a part of the Constant Contact group of brands.

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Constant Contact has an internal talent acquisition department and designated career site for individuals looking to join our team. Constant Contact will not accept unsolicited resumes from any external recruiters staffing firms search agencies or any fee-based referrals. Any unsolicited resumes sent to directly to Constant Contact in any capacity will be considered property of Constant Contact. Constant Contact will not pay a fee for any placement resulting from the receipt of an unsolicited resume.