Brand Manager & Content Creator

Washington, AR - USA

Yearly Salary: USD 78436 - 85256

Posted on: 4 hours ago

Vacancies: 1 Vacancy

Job Summary

Brand Manager & Content Creator

Job Summary
The Brand Manager & Content Creator role is an integral part of the Brand team entrusted with executing our communications across all channels. The starting salary range for this role is $78436-$85256. This is a full-time occasional flexibility role based at KIPP DC Headquarters with an anticipated start date of February 2026

About KIPP DC

For 25 years KIPP DC has partnered with students families and the community to create joyful academically excellent schools across the nations capital. Today our network of 22 schools educate more than 7500 students in grades PreK3-12 supported by 1500 dedicated teachers leaders and staff.

Our work is grounded in five pillarsAcademic Excellence Joy & Sense of Belonging Highly Effective Teachers and Leaders Safe Structured and Nurturing Learning Environments and Commitment to College Readinesswhich ensure every student is equipped with the knowledge skills and confidence to pursue success in college careers and beyond. Our schools combine high expectations with joyful affirming environments that nurture academic success and personal growth for students and staff alike.

As part of the national KIPP network we share best practices and innovations while maintaining deep roots in Washington D.C. Together we strive toward a future without limits for our students alumni and community.

About the Role
The Brand Manager & Content Creator drives the creation and delivery of impactful content that enhances KIPP DCs brand identity and audience engagement. Working closely with the Marketing and Communications team youll focus on storytelling copywriting photography videography and social media management centralizing the organizations messaging and visual presence across all channels.

Location and Type of Work
This is an exempt position and will report to the Director of Marketing. As a headquarters team that is focused on being responsive to our schools and meeting the needs of our students and families we approach our work in a way that reflects these priorities. Schools operate in person and our students and families rely on us for in-person support and this position will regularly provide on-site support to school teams frequently partner with other headquarters teams or regularly work in multiple locations. Because of the nature of the work this role allows for occasional flexibility and will be required to be onsite 4 days per week.

Responsibilities
The percentages for each key responsibility are estimates and other duties may be assigned. Flexibility and responsiveness are encouraged to accommodate organizational needs.

Content Planning & Development (30%)

Develops and executes a comprehensive content strategy to align with KIPP DCs mission values and organizational goals.
Leads the creation and management of the editorial calendar ensuring timely and consistent communication across all platforms.
Measures and reports on content performance using data-driven insights to refine strategies and enhance engagement.

Brand Management & Creative Production(40%)

Ensures alignment of all content with KIPP DCs brand identity maintaining a cohesive and impactful visual and written presence.
Develops key messaging that communicates KIPP DCs value proposition to diverse audiences including families staff and community partners.
Oversees the production of marketing assets adhering to brand guidelines and organizational priorities.
Leads initiatives in copywriting photography and videography to produce high-quality compelling content across multiple channels.
Supports crisis communication efforts crafting timely and effective responses to protect and enhance KIPP DCs reputation.
Oversees creative projects ensuring adherence to deadlines feedback processes and quality standards.

Audience Engagement(20%)

Manages KIPP DCs social media channels including content creation scheduling and audience interaction to foster community and drive engagement.
Collaborates with internal teams to identify and share human-centered stories that inspire and resonate with stakeholders.
Engages with audiences directly ensuring responsiveness to inquiries and alignment with community needs.

Collaboration & Leadership(10%)

Partners with school leaders and stakeholders to align content and campaigns with organizational priorities.
Provides feedback and mentorship to team members fostering a culture of excellence and continuous improvement.
Represents KIPP DC at events engaging with external partners and showcasing the organizations mission and impact.

Requirements & Preferences

Required Qualifications

Bachelors degree in marketing communications journalism or a related field.
A minimum of 3 years of experience in communications marketing content creation or a related field.
Proven expertise in content strategy copywriting and social media management.
Proficiency in digital marketing platforms design software and content management systems (e.g. Adobe Creative Suite Canva or WordPress).
Strong project management skills including the ability to manage multiple priorities and meet tight deadlines.

Preferred Qualifications

Experience working in an educational or mission-driven organization.
Familiarity with video production and editing tools such as Adobe Premiere or Final Cut Pro.
Knowledge of marketing analytics tools such as Google Analytics or social media insights to inform and improve strategies.
Demonstrated ability to lead crisis communications and handle media relations effectively.
Previous experience in brand management with a focus on storytelling and human-centered campaigns.

Physical Requirements

Ability to travel between KIPP DCs campuses and attend evening or weekend events as needed.
Capacity to work in an on-site environment with occasional flexibility for remote work based on organizational needs.
Ability to lift and transport lightweight equipment (e.g. camera gear promotional materials) for events or photoshoots if necessary.

Demonstrated Excellence in the Following Areas:

Commitment to Students and Schools: Demonstrates commitment to education reform believing in every childs potential for success and prioritizing students schools and the essential role of families.
Strategic Thinking and Problem Solving: Finds creative solutions to challenges that achieve broader goals of team and organization.
Project Management: Sets a high bar for own work and supports others to achieve desired team outcomes.
Communications and Influence: Demonstrates adept communication skills and influence to advance work by adjusting content and style.
Teamwork: Contributes to a supportive team culture fostering diverse work styles and maintaining a high performance standard.
Trust and Collaboration: Establishes and nurtures effective relationships with a diverse set of stakeholders to support the best outcomes for our work.
Cultural Humility: Advances KIPP DCs commitment to anti-racism by creating a diverse equitable and inclusive environment for all stakeholders.
Continuous Learning: Commits to continuous learning through feedback self reflection humility and action.

Benefits & Compensation

KIPP DC offers an extremely competitive compensation and benefits package:

The anticipated starting salary range for this position is $78436-$85256. At KIPP DC we strive for clarity equity and to be highly competitive. When determining salaries we look at benchmarks in the education and non-profit sector.
KIPP DC offers a robust benefits package including medical dental and vision insurances; various voluntary benefits; and employer paid benefits such as short term disability long term disability life insurance and a membership to One Medical.
KIPP DC also offers a 403(b) retirement account with a 3% employer contribution and a 3% match with vesting after three years.

Equal Employment Opportunity Employer

KIPP DC Public Schools does not discriminate against or tolerate discrimination against employees or applicants for employment on any legally-recognized basis or protected class including but not limited to actual or perceived race color national origin immigration status (except as necessary to comply with federal DC state or local law) religion sex (including pregnancy childbirth lactation and related medical conditions) age physical or mental disability medical condition sexual orientation gender (including gender identity or expression) marital status (including domestic partnership status) genetic information political affiliation pregnancy family responsibilities personal appearance veteran status uniform service member status status of being unemployed status of victim a survivor of domestic violence sexual offense or stalking matriculation or any other protected class under federal state DC or local law.

Click here or here to review KIPP DCs non-discrimination policy and KIPP DCs Title IX Coordinators contact information.

Please Note: If you encounter difficulties submitting your application or fail to receive a confirmation email after applying kindly reach out to Danica Cunningham at . Please include your name resume and specify the role you are applying for in your email. We appreciate your understanding and apologize for any inconvenience caused.

Required Experience:

Manager

Brand Manager & Content CreatorJob SummaryThe Brand Manager & Content Creator role is an integral part of the Brand team entrusted with executing our communications across all channels. The starting salary range for this role is $78436-$85256. This is a full-time occasional flexibility role based at...