Growth Marketing Specialist Activation
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Job Location:
Yearly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Location
SHAPE THE FUTURE OF PRIVACY WITH USERCENTRICS
Usercentrics is a global leader in data privacy and privacy-led marketing solutions. We believe there is no need for a trade-off between growth and privacy compliance. Our vision is to unlock the potential of data privacy to empower a thriving digital ecosystem. We work with companies to create a healthy balance between data-driven business and privacy-led marketing for every size of enterprise. Our customers build trust with their users through improved transparency and control to drastically improve marketing and monetization while achieving full privacy compliance
We are looking for a data-driven Growth Marketer with a strong focus on user activation and conversion. As part of the Growth Activation team you will own initiatives that help new users experience value faster optimize conversion funnels and drive scalable growth. Youll collaborate closely with Product Design and Data teams to improve onboarding messaging and the overall user journey. This role requires a mix of strategic thinking experimentation and hands-on execution.Your Tasks
Identify and prioritize friction points across the activation journey in collaboration with Product and Data to continuously improve user progression and time-to-value.
Develop and execute activation and conversion strategiesto help new users reach the aha moment and progress through key lifecycle milestones.
Optimize onboarding and product experiencesthrough experiments messaging and flow improvements that reduce friction and increase conversion.
Design implement and manage multi-channel activation campaigns and flows(email in-app etc.) that drive engagement and encourage trial-to-paid conversion.
Create and optimize content(emails in-app messaging flows etc.) to support both product and marketing-led initiatives.
Leverage behavioral and product usage data combined with insights from customer research to deliver targeted and personalized content and experiences that help users understand and experience value quickly.
Run experiments and analyze qualitative and quantitative insightsto identify growth opportunities across activation funnels and onboarding journeys.
Document and share learningsfrom experiments and activation initiatives with the Growth Activation team and wider Growth team to inform future tests and scale successful approaches.
Monitor activation and conversion KPIs(signup-to-activation rate trial-to-paid conversion time-to-value) and report performance with actionable learnings.
Collaborate with Product Design and Data teamsto align activation initiatives with product improvements and customer feedback.
Continuously refine documentation and growth playbooks to scale successful experiments and share best practices across the organization.
You Bring
35 years of experience in growth marketing product marketing or conversion optimization ideally in a SaaS or digital product environment.
Proven track record in activation and conversion optimization through experimentation funnel analysis and onboarding improvements.
Strong analytical skills with experience in data tools (Amplitude Google Analytics etc.).
Skilled in A/B testing funnel analysis and UX-driven growth.
Proficiency with marketing automation platforms (e.g. HubSpot Pardot).
Deep understanding of user behavior segmentation and messaging frameworks.
Ability to balance creativity with analytical rigor in decision-making.
Excellent project management and cross-functional collaboration skills.
Why join Usercentrics
Joining Usercentrics means becoming part of a fast-growing diverse and international team of tech enthusiasts and entrepreneurially-minded who build our success story together
Company culture is important to us - we strive to continuously develop a positive vibrant and inspiring environment that enables everyone to thrive both personally and professionally
Get involved! We have plenty of initiatives and love to see people from all department enthusiastically participating and shaping our future together in different cross-department projects
Your work-life balance is important to us too - we offer flexible working hours hybrid working and the possibility of workcations (in accordance with our company policy)
We always remember to have fun along the way both in our day-to-day work and at our regular team events on site in our offices in Munich Copenhagen Odense Lisbon and Prague or online
You are the most valuable asset to our company which is why were happy to offer awesome benefits like our personal development budget job-related language courses and a lot more (depending on your location) to focus on your well being
About us
We are driven by our values #BeBrave #BetterTogether #LeadbyExample #InnovateWithPurpose #PassionForPrivacy #GiveBack and #ComeAsYouAre. They show what we believe in and how we work. They help make our team special and guide us in everything we do. Theyre the heart of our company and inspire us to do our best every day.
We strive to create a diverse equitable and inclusive environment (DEI) where everyone feels valued respected and empowered to reach their full potential. We believe that our different backgrounds experiences and perspectives are our greatest strengths so we are committed to building with them as we foster innovation and drive our success.
We recognize that this is an ongoing journey. We commit to listening and to continuous learning growth and improvement. By embracing DEI principles we will create a more just and equitable society and we are proud to play our part in making this vision a reality.
We are #BetterTogether.
Required Experience:
IC
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
Usercentrics is a leading consent management platform (CMP) that empowers companies to obtain, manage and document the consent of their users
