Digital Marketing Executive

Job title Digital Marketing Executive
Location Manchester
Employment Type Full time Permanent
Reporting to Marketing Manager

Company Overview

OcasaHomes is not your typicalproperty management company - were redefining how residential properties are managed in the UK. Established to oversee a private investment funds residential portfolio we focus on delivering exceptional experiences to residents living in our high-quality yet affordable homes.

Role Overview

The Digital Marketing Executive will work alongside the Marketing Manager in delivering high-impact marketing across property portals campaigns creative and automation. The role is responsible for supporting both day-to-day delivery and longer-term campaign planning and requires the ability to manage a varied workload contribute ideas and help improve lead generation and conversion across Ocasas portfolio of over 30 buildings.

Key Responsibilities

Property Listings & Website Management

• Maintain and optimise listings across Rightmove Zoopla SpareRoom and RentCafe
• Keep pricing availability copy and photography accurate and on-brand
• Update website content in WordPress including imagery building pages and SEO basics
• Work with our website agency on larger changes (new pages UX fixes)
• Identify gaps in photography and coordinate updates to improve listing performance

Campaign Execution & Performance

• Deliver paid and organic campaigns (Google Ads Meta internal promotions)
• Monitor lead flow and cost performance - recommending improvements
• Support campaign planning for priority buildings and low-occupancy areas

Reporting & Insights

• Produce weekly/monthly reports: leads viewings enquiries move-ins CPL and ROI
• Flag performance trends and help shape focus based on occupancy needs

Content & Brand Management

• Draft and proof content for listings ads emails and digital signage
• Ensure consistent tone of voice and brand standards across all digital outputs
• Manage asset requests (banners brochures signage)

Automation & Customer Journeys

• Manage workflows and email campaigns in HubSpot for lead nurturing
• Improve enquiry-to-viewing and onboarding journeys
• Support internal announcements and tenant communications (e.g. app updates)

Experience and Qualifications

• Demonstratable generalist marketing experience ideally with experience in property (3 years of marketing experience preferred)
• Confident working in HubSpot WordPress Google Ads Meta Ads Manager and Google Analytics. Where existing experience on these software packages is not available a thirst to learn quickly is required.
• Comfortable writing copy briefing designers and working with multiple platforms
• Strong Excel/Sheets skills for reporting and campaign tracking
• Proactive organised and confident owning tasks independently

Company Benefits

• Enhanced Pension

• 25 days annual leave plus UK bank holidays

• Your birthday off

• Time off to move home

• Life assurance

• Group Income Protection

• Private healthcare viaBupa
  (taxable benefit)

• Commitment to your learning and development

• Employee wellness resources and events

• Employee Assistance Programme

• Regular team building events

Our Values

We have built a business to be proud of and our values are key to our ongoing growth. As well as showcasing your relevant skills and experience we would like candidates who are interested in joining us to demonstrate how they incorporate our values in their ways of working.

Considered

We recognise our responsibility to act with a considered approach. It is through careful consideration that we achieve the best outcomes for ourselves and others.

Principled

We believe in doing the right thing and we hold our principles closely in everything that we do.

Empathetic

Empathy is key to creating a culture thats open supportive and kind. Whether its working with colleagues residents or external parties we treat everyone with empathy.

Knowledgeable

We hold ourselves to a high standard every member of theOcasateam is an expert at what they do.

Additional Information

The successful candidate must by the start of the employment have permission to work in the UK.

We require all candidates that have been offered employment with us to complete a background check that will include eligibility to work in UK employment referencing DBS check and depending on the role further checks may need to be conducted.

We know that to be truly innovative we need to have a diverse team. That is whyOcasaHomes is committed to creating an inclusive environment and is proud to be an equal opportunities employer.

We will make reasonable adjustments to our recruitment process to ensure that you have the best chance of success. Please contact our People team to discuss how we can support you: