Manager, Marketing Analytics

New York City, NY - USA

Yearly Salary: $ 73000 - 75000

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Department:

Marketing

Job Summary

DEPARTMENT: Marketing & Communications

REPORTS TO: Senior Vice President Marketing & Communications

CLASSIFICATION: Non-Exempt

SALARY:$73000 - $75000 per year

DATE: October 2025

Note: This positionrequiresacover letterfor consideration. Applications without a cover letter will not be considered.

POSITION OVERVIEW

The Marketing Analytics Manager is a member of the Marketing & Communications department and plays a critical role in tracking analyzing and reporting on marketing performance metrics. This position works closely with the marketing team to provide actionable insights identify audience segments and inform data-driven decisions to drive new and existing audiences toward visitation donation and program participation.

The ideal candidate will have experience working across multiple channels including email marketing digital advertising social media content marketing and working with Salesforce Marketing Cloud and Google Analytics.

The Marketing Analytics Manager is part of a dynamic 10-person marketing communications content and creative services team that collectively drives all earned owned and paid media strategy development and implementation in support of annual and multi-year objectives to increase and diversify sources of revenue and scale mission impact. The Marketing Analytics Manager reports to the Senior Vice President Marketing & Communications.

ESSENTIAL FUNCTIONS

Collects analyses and reports on marketing performance across multiple channels (digital email social) and tools (Marketing Cloud Google Analytics Meta TikTok etc.)
Maintains performance dashboards and regular reports to measure marketing effectiveness
Supports campaign measurement and analysis to inform optimizations
In partnership with IT manages audience lists in Marketing Cloud including import and export segmentation standardization and data hygiene
In collaboration with IT and the marketing team manages troubleshoots and works to resolve data and database issues duplications incongruities and complexities in conjunction with marketing data escalates issues to IT when necessary.
Works in conjunction with marketing and IT to improve and streamline data flow including recommending and testing tools processes and procedures for maximum efficiency and accuracy.

REQUIRED SUPPORT FOR ORGANIZATIONAL EVENTS

Participate in the Annual 5K Fundraiser and 9/11 Commemoration as assigned.
Assist with other special projects and events in support of 9/11 Memorial & Museum as assigned.

QUALIFICATIONS/SKILLS REQUIREMENT:

Bachelors Degree
1-3 years experience working in digital analytics ideally working on marketing or fundraising campaigns
1-3 years experience working with Salesforce Marketing Cloud or comparable marketing software
Proficiency with web analytics tools such as Google Analytics
Strong Microsoft Excel skills required
Experience with database configurations adhering to business rules data structure and best practices
Ability to design customize and consolidate reports from multiple database platforms
Strong analytical mindset with attention to detail
Ability to manage multiple projects and meet deadlines
Excellent communication skills with ability to collaborate with colleagues at all levels

The National September 11 Memorial & Museum (9/11 Memorial & Museum) is an equal opportunity employer. Applicants who meet the qualification requirements of the role will receive consideration without regard to their race color religion sex sexual orientation age national origin disability status as a protected veteran or any other characteristic protected by applicable law. The 9/11 Memorial & Museum endeavors to make reasonable accommodations for applicants with disabilities and other accommodation needs under applicable law. If you are an individual with a legally recognized accommodation need and require assistance during the application process please contact Ronni Cantor at with your specific accommodation request.

The 9/11 Memorial & Museum is committed to an organizational culture that supports and reinforces our institutional values including our commitment to inclusive representation. We are committed to reflecting the unique experiences of the nearly 3000 victims who were killed indiscriminately in the 1993 and 2001 terrorist attacks and the wider communities impacted in lower Manhattan at the Pentagon and near Shanksville PA.

Required Experience:

Manager

DEPARTMENT: Marketing & CommunicationsREPORTS TO: Senior Vice President Marketing & CommunicationsCLASSIFICATION: Non-ExemptSALARY:$73000 - $75000 per yearDATE: October 2025Note: This positionrequiresacover letterfor consideration. Applications without a cover letter will not be considered.POSITION ...