Associate Marketing Manager, Advisor Marketing

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Hours:

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Pay Details:

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidates skills and experience job-related knowledge geographic location and other specific business and organizational needs.

As a candidate you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description:

Purpose of the Role

TD Wealth Advice comprised of TD Wealth Financial Planning and TD Wealth Private Wealth Management (PWM) is committed to delivering legendary client experiences to Mass Affluent High Net Worth and Ultra High Net Worth clients.

This is achieved through an integrated team of professional advisors across Financial Planning Private Investment Advice Private Investment Counsel TD Family Office Private Banking Private Trust Wealth Insurance and Wealth Advisory Services.

As a member of the Wealth Advice Marketing Strategy Team the Associate Marketing Manager Content MarketMe & Advisor Marketing reports to the Senior Group Manager. The incumbent will work closely with Marketing Managers Associate Marketing Managers Marketing Associates and key partners across TD Wealth Advice.

The primary objective of this role is to develop manage and execute marketing strategies content and enablement tools that empower advisors to effectively market their businesses across traditional and digital channels. This includes overseeing content marketing initiatives managing the MarketMe platform and providing consultative marketing support to field professionals to drive adoption education and business growth.

Accountabilities

Content Marketing and Strategy

• Develop and execute a comprehensive content marketing strategy to support advisors and leaders across the Wealth Advice businesses through a multi-channel approach.

• Educate field professionals on the role of content marketing in building a strong digital presence enhancing brand awareness and maintaining engagement with clients prospects and centers of influence.

• Create and edit long-form marketing content including thought leadership pieces and advisor-facing communications in alignment with brand standards and business objectives.

• Collaborate with internal content development teams to produce high-quality materials that support business priorities and enhance client engagement.

• Manage advisor-facing newsletters and related client communications to nurture existing relationships and promote TD Wealth insights.

• Analyze key metrics and performance indicators to measure effectiveness and inform future marketing initiatives.

• Stay informed on emerging marketing technologies trends and best practices that can enhance advisor marketing efforts.

MarketMe Platform and Digital Enablement

• Oversee the management and evolution of the MarketMe platform to ensure all content is current compliant and aligned with TD Wealth brand standards.

• Develop and maintain the creative marketing assets roadmap in coordination with TD Brand Wealth Shared Services and external vendors.

• Establish and manage vendor relationships and conduct regular maintenance meetings to ensure the performance and reliability of marketing platforms and tools.

• Maintain comprehensive governance and compliance records for all advisor-facing materials ensuring adherence to all regulatory requirements.

• Lead advisor education and enablement initiatives related to the use of MarketMe and other marketing platforms emphasizing best practices and effective content utilization.

• Partner with key stakeholders to identify opportunities for platform enhancements and pilot new digital marketing capabilities.

Team Collaboration and Support

• Provide consultative marketing support to advisors across TD Wealth Advice assisting them in developing and executing personalized marketing strategies to grow their practices.

• Lead the development and execution of advisor-level marketing campaigns and templates that align with the TD Wealth brand and value proposition.

• Partner with advisors to create compliant marketing strategies leveraging social media email and digital advertising to support client acquisition and engagement.

• Support the implementation of pilot programs that test and scale new marketing tools content or approaches across the advisor network.

• Collaborate with Compliance Legal and Governance partners to ensure all marketing initiatives meet regulatory and brand standards.

• Serve as a subject matter expert on advisor marketing tools content strategy and digital enablement.

• Contribute to a collaborative team environment by sharing insights best practices and recommendations for continuous improvement.

Capabilities

• Strong written and verbal communication skills with proven ability to develop and edit compelling marketing content.

• Demonstrated experience in marketing or communications including content marketing social media or digital marketing.

• Ability to translate complex marketing strategies and internal policies into actionable guidance for diverse audiences.

• Excellent consulting presentation and stakeholder management skills.

• Sound understanding of digital marketing analytics SEO and performance measurement.

• Highly motivated collaborative and adaptable professional with strong ownership and accountability.

• Exceptional project management skills with the ability to manage multiple priorities in a fast-paced environment.

• Advanced proficiency in Microsoft Office (Word Excel PowerPoint).

• Familiarity with TD Wealth businesses financial planning or wealth management is an asset.

• Undergraduate degree or relevant professional certification/designation required.

Who We Are:

TD is one of the worlds leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day we deliver legendary customer experiences to over 27 million households and businesses in Canada the United States and around the world. More than 95000 TD colleagues bring their skills talent and creativity to the Bank those we serve and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers communities and colleagues.

TD is deeply committed to being a leader in customer experience that is why we believe that all colleagues no matter where they work are customer facing. As we build our business and deliver on our strategy we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether youve got years of banking experience or are just starting your career in financial services we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs were here to support you towards your goals. As an organization we keep growing and so will you.

Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial physical and mental well-being goals. Total Rewards at TD includes a base salary variable compensation and several other key plans such as health and well-being benefits savings and retirement programs paid time off banking benefits and discounts career development and reward and recognition programs. Learn more

Additional Information:
Were delighted that youre considering building a career with TD. Through regular development conversations training programs and a competitive benefits plan were committed to providing the support our colleagues need to thrive both at work and at home.

Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations requirements.

Colleague Development
If youre interested in a specific career path or are looking to build certain skills we want to help you succeed. Youll have regular career development and performance conversations with your manager as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience or you want to coach and inspire your colleagues there are many different career paths within our organization at TD and were committed to helping you identify opportunities that support your goals.

Training & Onboarding
We will provide training and onboarding sessions to ensure that youve got everything you need to succeed in your new role.

Interview Process
Well reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation
Your accessibility is important to us. Please let us know if youd like accommodations (including accessible meeting rooms captioning for virtual interviews etc.) to help us remove barriers so that you can participate throughout the interview process.

We look forward to hearing from you!

Language Requirement (Quebec only):