Our client is a well-established group operating across multiple brands and digital verticals. They are seeking a Marketing Manager to lead the development and execution of marketing strategies that align with each brands objectives while maintaining consistent messaging across the group.

Location: On-site / Mosta Malta

Responsibilities:

As a Marketing Manager your broad responsibilities will include but are not limited to:

• Develop and implement marketing strategies tailored to each brands goals while ensuring alignment with the overall group vision.
• Plan manage and optimize digital advertising campaigns across Google Ads (Search Display YouTube) and other relevant platforms to drive traffic engagement and conversions.
• Execute and oversee SEO initiatives (on-page off-page and technical) to improve organic rankings and online visibility.
• Oversee website management through WordPress ensuring content accuracy timely updates and a strong user experience.
• Implement effective content marketing and social media strategies coordinating the production of digital assets email campaigns and promotional materials.
• Monitor and report on campaign performance providing insights and recommendations for continuous improvement.
• Manage marketing budgets across brands and channels ensuring efficient allocation of resources.
• Collaborate closely with internal departments creative teams and external partners to deliver impactful campaigns and projects.
• Keep up to date with digital marketing developments tools and best practices.

Requirements:

• Proven experience in managing and optimizing paid digital campaigns particularly on Google Ads.
• Strong knowledge and hands-on experience in SEO strategy and implementation.
• Working knowledge of Meta Ads Manager LinkedIn Ads and CRM or automation tools.
• Understanding of design principles and ability to use basic tools such as Canva or Adobe Creative Suite.
• Solid grasp of digital marketing analytics and performance metrics (e.g. Google Analytics Search Console SEMrush Ahrefs).
• Proficiency in WordPress for content updates plugin management and optimization.
• Experience in social media email marketing and content strategy.
• Analytical and detail-oriented mindset with excellent communication skills.
• Experience managing teams or leading marketing projects.
• Degree in Marketing Communications or a related discipline.

Whats in it for you

Our client offers an exciting challenging role in a collaborative dynamic environment. The right person will find many career growth opportunities in their company whether you want to advance your technical skills or aspire to leadership in the future.