Paid Media Specialist
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Job Location:
Durban - South Africa
Yearly Salary:
ZAR 2 - 3
Posted on:
19 days ago
Vacancies:
1 Vacancy
Job Summary
Description
Responsibilities:
Assist in the development and execution of paid campaigns on Meta (Facebook and Instagram) Google (Search Display YouTube) LinkedIn TikTok and other channels.
Monitor analyze and optimize campaigns across all channels to meet key performance indicators (KPIs) like reach engagement CPL CPA and ROAS.
Conduct audience and keyword research (e.g. using Google Keyword Planner) to optimize ad spend.
Create and manage ad copy visuals video assets and A/B tests to continuously improve performance.
Set up and maintain tracking infrastructure: Google Analytics 4 Google Tag Manager Meta Pixel and conversion/event tracking.
Implement UTM standards for accurate cross-channel attribution.
Track and report on campaign metrics weekly and monthly using Excel Google Sheets Dashthis or Data Studio.
Collaborate with creative and content teams for consistent ad messaging.
Assist in budget allocation and timely invoicing.
Onboard new paid-ads clients: define objectives configure accounts and align tracking.
Stay updated on the latest social Google and AI ad tools and trends to implement cutting-edge strategies.
Minimum Requirements:
Experience: 2-3 years in paid social and web advertising (Meta and Google Ads).
Education: Bachelors degree in Marketing Communications or related field (or equivalent experience).
Technical Expertise: Strong knowledge of:
Meta Ads Manager
Google Ads (Search Display YouTube)
Google Analytics and Tag Manager
Familiarity with key digital metrics (CPC CPM CTR CPA ROAS Quality Score).
Core Skills: Excellent communication organizational skills and attention to detail. Ability to manage multiple campaigns in a fast-paced environment.
A Plus: Basic SEO understanding and familiarity with other channels (DV360 basics LinkedIn Campaign Manager).
Data Proficiency: Proficient in Excel or Google Sheets for data analysis.
Benefits:
- Competitive salary based on experience (salary can potentially be more based on experience/skills)
IF you meet the above requirements and want to make a career-changing move apply today by emailing your CV to
Package & Remuneration
About Us
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View our jobs below.
Need staff. Email us.
Required Experience:
IC
Key Skills
- Quality Assurance
- Client Relation
- Target Audience
- Media Planning
- Trend Analysis
- Market Research
- Email Campaigns
- Social Channels
- Campaign Management
- Client Service
- Current Events
- News Stories
- Powerpoint
- Data Analysis
- Analytics
About Company
Hire Resolve connects Job seekers to Employers. The company is a Specialist Recruitment & Staffing company with a national presence with a customer base of listed companies on the JSE and global multinationals. The company prides itself on its technical & industry knowledge. The cons ... View more
